Unit 3 Focus Groups M2

1291 Words6 Pages
M2 Primary research is a new research which is carried out to answer any specific questions or issues. It can include individuals or small groups. Focus groups * Tesco use focus groups to get a understanding of how the customer feel towards their product before it is released this gives Tesco a detailed idea of how the customers would want their food to taste and how they would like it to look as far as the packaging. Focus groups also investigate the complex behaviour of the customers as to how they react to what is put in front for example ‘oriental food’ could be placed in front of the group and there will someone who will be monitoring the response of the customers. Focus groups are also good to hold because if the group didn’t respond well to the product then Tesco can take that on board and change it before they release it. After the focus group give their personal and group feelings about what they thought about the product the organisation can think about improvements and how to change it, in order to gain sales for when they release it later on. However the focus group individual will be valid as all opinions are closely monitored. Lastly focus groups can save time and money compared to the individual interviews. * The limitations of focus groups on the other hand is there being disagreements and other discussion going…show more content…
This type of research does not need a strict design plan before it begins. This gives the researcher freedom to let the study unfold more naturally. Another advantage to qualitative research is the researcher gains more detailed and rich data in the form of comprehensive written descriptions or visual evidence, such as photographs. This type of research looks at context and social meaning and how it affects individuals, which is advantageous particularly in the social
Open Document