The Rising Trend of Junk Food.

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RISING TREND OF JUNK FOOD Written By Harmalah Khan and Anum Aftab Academic Writing Lahore School of Economics 204 Abstract The overriding accession of junk food consumption has prevailed across the entire world .This mounting tenor is majorly due to the various benefits that junk food offers to its large number of potential consumers .This research paper explores the disparate reasons that induces people of all ages to consume junk food, further it features the cynical aspects that this intake has upon one’s self .Finally it explores endless solutions to junk food consumption majorly due to taste, convenience ,accessibility and inductive-advertisements that trick numerous number people towards this unhealthy act of eating that further has multiplying impact upon society and economy. The research paper interprets this outpouring trend of junk food and poses elucidations to halt this unethical practice. Acknowledgements We would like to thank Tasneem khan for her valuable insight and her expertise that became a crucial basis of the research under taken .We further would like to pay gratitude to our instructor, Rameeza Aslam without her ample advice and constant encouragement, the research paper wouldn’t have reached its final form. Furthermore we would like to thank 20 respondents who provided an immanent feedback that served as very solid thresh hold in forming our conclusion. Junk food is a derisive slang term for food that is of low nutritional value and often high in sugar, salt and fat. It is believed that term was first used by Michael Jobson, the director for the Centre of science and research. This notion has its origins in America, where the first fast food restaurant was opened in New York called Automat in 1912.. As food and drink markets in Western Europe and North America reach saturation levels,
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