Tata Motor Case

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TATA MOTOR Acquisition of Land Rover Mr.Sarawut B. ID:5449003, Mr.Ridtichai S. ID:5449020, Ms.Pornthip P. ID:5449049 Ms.Sararin T. ID:5449052, Ms.Kalinat S. ID:5449083, Ms.Buntarika K. ID:5449088 Mr.PurithornY. ID:5449128 Tuesday, July 24, 12 TATA’S BACKGROUND India's largest automobile company, established in 1945 The world's fourth largest truck and bus manufacturer. Formerly name of Tata Motors Limited is TELCO In 1959 Research and Development Center set up at Jamshedpur. In 1961 they established through exports Company’s vision is ''best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics.'' Tuesday, July 24, 12 TATA’S BACKGROUND Alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles to produce both Fiat and Tata cars and Fiat powertrains. In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes the Daimler and Lanchester brand names. Tata Motors has more than 250 dealerships in more than 195 cities Tuesday, July 24, 12 Q1. What strategic reasons could Tata Motors have for acquiring Jaguar Land Rover? Tuesday, July 24, 12 1. SUPPORT AGREEMENT BY FORD Free license for using technology from Ford No limited of time supported by Ford# supplying with vehicle component provide financing to dealers and customers of JLR Business plan from Ford JLR’s service and distribution network Tuesday, July 24, 12 2. MARKET DIVERSIFICATION Reducing company’s dependence on India Market Spread business across diff. geographic and diff. in customer segments Step into “High-End” global automobile market which can enhance Tata reputation The right to use Daimler brand Tuesday, July 24, 12 3. TECHNOLOGY ADVANCEMENT Supported and shared technology from Ford Tata’s vehicle would benefit from those technology sharing

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