Summary of 2-7 Mcdonald’s and Obesity

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Case summary for 2-7 McDonald’s and Obesity Summary Obesity among children is increasing rapidly not only in the United States but throughout the nations around the globe. The problem of childhood obesity is imputed to the marketers. Majority of the affected parties believed that the fast-food chains were part of this health crisis and even thought that the advertisements made by these companies were also to be blamed. McDonalds struggle towards improving its image as it relates to obesity trends rising globally. The highest percent of obesity worldwide is amongst children. In Europe, officials are calling for food industries to set their own regulations, or face bans like the tobacco industry. McDonalds is trying to expand and reach new markets, but it is being threatened with social pressure from nutritionists and national governments. McDonald has been adjusting to this issue by adding new healthier options to its menus, adding balanced lifestyle messages into marketing campaigns, and by continuing to promote and raise funds for foundations aimed at helping children with life threatening illnesses. Question How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? Answer The answer for McDonald’s is to emphasis that cigarettes are always harmful. In contrast McDonald’s menu has a variety of healthy options, so the comparison is wrong because it is of totally different types. In opposite to change the character Ronald or eliminating it from the ads, McDonald’s could target its Ronald to do more advertisements for healthy food and nutrition, they can also label their food with the amount of fat, cholesterol, sugar, and other nutritional values. Moreover, McDonald’s should promote low cholesterol products for the safety

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