Using Porter’s Five Forces as a guide, China offers relatively low competition and threat of substitutes and entrants. Our target market will be the young professional demographic in urban areas, with a focus on the two largest cities in China, Beijing and Shanghai. Before we made this decision, we completed a market audit and competitive market analysis, including demand estimation and SWOT analysis. Since China is a very fast paced culture, especially in the cities, we will be promoting through advertisements on public transportation, billboards and social media. China has over 700 million smartphone users, so it can be expected that social media interactions will have an impact on reaching our target demographic.
Understanding Rhetoric Commercial The commercial I watched this week was an advertisement of a Visa credit card for the Beijing Olympics in 2008. What stood out to me the most were the two of China’s biggest celebrities, Yao Ming and Jackie Chan. They were trying to get people to open a visa credit card for the Olympic Games. The commercial began when Jackie Chan found an electronic billboard sign showing Yao Ming spinning a basketball with the words “join the team”. Chan then hurried to a local sports store to buy a ping pong racket, soccer ball, field hockey stick, and a pair of athletic shoes.
Assignment 5: Case 4-5 “Hyundai’s Turnaround” Submitted by: Chivonne Casey Strayer University Instructor: Dr. Kelly Brunning Course: MKT 510- Consumer Behavior March 18th 2013 Abstract Hyundai is making an impact in America. They maybe a Korean company, but over half the cars they sell are made here in the U.S. Hyundai has a technologically sophisticated manufacturing facility in Montgomery, Alabama, engineering facilities in Michigan, along with design, research, and testing grounds in California (hyundaius.com, 2013). In this paper I will discuss how Hyundai made a turnaround through a new and improved warranty program and its relation to post purchase dissonance. Consumers mixed perceptions about the quality of Hyundai and the pros and cons of Hyundai are branding strategy. 1.
Marketing Techniques In recent years Apple has diversified their business massively, increasing their sales and effectively battling, but edging it, with Samsung for the phone market. Apple has penetrated the market by using network companies such as O2, Orange and 3. When you sign a contract with either of the network providers, most commonly a 24 month contract will see you paying a monthly fee for your service. When penning the contract you will see yourself with an iPhone 3GS… 24 Months later the provider will give you the option to upgrade to a better device, this will see yourself with an iPhone 4S. What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works.
Apple boasts 100,000 iPad apps, for instance. One reason Epps is so optimistic for Amazon's tablet is because it'll likely come with signifcant cloud services. Microsoft might have an advantage over others by offering Xbox Live accounts. Other tablet makers could introduce appealing features such as free six-month subscription plans to Netflix. (HP tried a similar strategy when it offered customers 50GB free storage on Box.net.)
These forces encompass raw materials, instant capital, and people. Other factors PepsiCo faces are labor skills, socioeconomic opportunities, including uniqueness, and division in population, labor costs, gender, race, class, language barriers, trading arrangements, technology, and ambiguous rules (International Business, 2005). Response PepsiCo responds by defining core beliefs by making the utmost of diversity assets and aptitudes to aid corporate success. The organization takes abundant care to interlace diversity and presence into the culture to progress as a global, and multicultural organization adept at serving the world’s societies effectively ("Performance with Purpose" 2011).
Home retail improvement products and services in the future will gain efficiencies from procurement, distribution, outsource and reduce transportation cost and take on competitive pressures through development of more new products demanding customizations from business partners. References The Home Depot U.S.A., Inc. (2003-2006) The Home Depot Retrieved from online web address:
* Apple has the biggest online apps store for iPhones, iPods touch, iPad and Mac with over 585,000 apps for users. * The stage of iPhone 4S ’ s ‘product life cycle’ is growth. Because It has just came out to the market for only 6 months and with a lot of new software and features it might affect some applications that do not fit with the new changes. So Apple needs to update the firmware and improve the quality of performance for the phone, example: apple just release the update iOS 5.1 to increase the battery life and improved Siri by provide a new language for voice recognized: Japanese bring up to 6 different kinds of voice recognized languages: English, British English, Australian English, French, and German. * Our organization’s overall marketing strategy is in order to satisfy consumer and increase the market volume, we need to give them better quality and performance of products with lower price.
Its Instagram unit has more than 300 million users, while mobile messaging app WhatsApp, which it purchased for $19 billion in cash and stock in 2014, has 700 million users and is growing. (“Forbes Mag.”) Zuckerberg made two major life changes in May 2012. Facebook had its initial public offering, which raised $16 billion, making it the biggest internet IPO in history. How Zuckerberg's company will handle this influx of cash remains to be seen (Williams 56). But Zuckerberg may be looking at more acquisitions.
Influences on operations management have multiple effects on businesses. An understanding of external influences can help a business be able to manage and respond to them efficiently by implementing various strategies which can make a business successful. Influences on operations management include Globalisation, quality expectations, cost-based competition, technology, government policies, legal regulations and environmental sustainability. Globalisation refers to the removal of trade barriers between nations, and is defined as the integration and interdependence of national economies forming a global economy. Apple recognised early advantages of globalisation and implemented various strategies to expand internationally which results in wide range of their stores all over the world now.