School Spirit Athletics Company: Strategic Planning

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Strategic planning part I Donte Thorne BUS\475 April 26, 2012 Dr. Mahdi Strategic planning part I It is imperative that an organization has an efficient strategic plan in place in order to make their business become a success. A strategic business plan helps the company to define its mission and vision, giving the company a sense of purpose and direction that sets them apart from competitors (Pearce & Robinson, 2009). When an organization establishes a solid vision and mission statement it describes to possible and existing customers what the organization is all about and what their plans are moving forward in the future. The purpose of this essay is to discuss School Spirit Athletics Company’s mission and vision statements as well…show more content…
The company’s target market includes school alumni, parents, students, and the general population. The company offers a variety of high quality product lines for sports including soccer, football, basketball, baseball, track, softball, cheerleading, and volleyball. Each sport includes items such as jerseys, socks, pants, tights, pads, and other forms of equipment. The company allows each student to select one inspirational quote from their favorite historian to be stitched on the bottom of their team jersey to help promote positive thinking. School Spirit Athletics receives the majority of the business via their online web page mainly because the company has only two physical locations one in Houston Texas, and the other in Los Angeles California. The mission statement for School Spirit Athletics is to provide top of the line quality athletic wear at affordable pricing for every student athlete in the country while allowing each student and school to promote positive thinking, uniqueness, and individualism. The vision statement for School Spirit Athletics is to become the number one retailer of grade school athletic wear in the nation. As well as working directly with school districts and athletic departments. School Spirit Athletics has also decided to donate a 10% portion of the final sale back to the school or athletic department that…show more content…
By doing so this will greatly help guide the organizations strategic direction and help them remain a successful company and give the company a successful future and growth. By instilling the vision and mission statements to the employees and management team it will help him or her remain motivated to reach the goals and objectives of the organization. This essay includes School Spirit Athletics mission statement, vision statement, guiding principle and values and how they relate to determine the organizations strategic planning. The strategic planning of the organization is used to help guide the organization down the right path so the company can provide satisfaction and quality product or services to existing and future
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