Companies like Gatorade, Nike, and Under Armour place their products on athletes to increase the sales of their merchandise. Athletes endorsing merchandise can be trace back to 1921 when Chuck Taylor signed with converse. This set precedent for other superstar athletes who followed, athletes like Michael Jordan and Julius Erving to name a few. “In the 1930s, Converse……added Taylor’s name to the All Star ankle patch. This broke down walls as the first sneaker bearing a player’s name.” (Osei-Dwunmoh) Nowadays athletes get more than just their names on sneakers and fan apparel.
Two years after officially establishing TOMS Shoes, the business had $9.6 million in revenue. The TOMS business model is unusual. While many businesses engage in cause-related marketing, at TOMS the philanthropic component is just as important as the for-profit business. The cost of providing the shoes to children in need is built into the shoes’ sales price. The customer is thereby turned into the benefactor, enabling TOMS to become a sustainable organization based on giving back to the world on a continuous basis.
Target Market Nike was created for athletes originally, particularly for runners. Nike has not changed their target market. Instead, they expanded their target market. While Nike still targets runners, they decided to take over the athletic shoe world by targeting other various sports. In 1985, Nike debuted a signature shoe for the new NBA rookie, Michael Jordan.
Executive Summary Nike hired Team B to develop a marketing plan for the launching of a new line of, “light weight” cleats called Nike Shark. The introduction of a new light of cleats will start at the international level. The Brazilians and Nigerians have a strong athletic support base that will give Nike the opportunity to position this new product with a competitive edge because of the chosen locations. Brazil is the headquarters for production of Nike Sharks. The target audience is ages six to 47 years who embrace the world of sports in football, soccer, baseball, and track.
The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry I felt that the adverts never motivated me to buy, but I wanted to analysis why they are so popular and how advertisers get them to work in their favour. I chose Nike because they employ some of the biggest names in sport. Information Sources I searched databases and journals through the WIT website, such as ABI inform and emerald. There I found all the relevant material. I also read books to find which areas of celebrity endorsements to investigate trends and theory.
He set the tone and direction for a young company created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. Corporate goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. Nike’s world headquarters is located near Beaverton, Oregon, a suburb of Portland.
2 Situation Analysis Company and Brand Background Converse Inc., incorporated in 1908, has been a provider of athletic and fashion apparel, accessories, and shoes for over 100 years. Even with the development of many athletic apparel brands throughout the century, Converse still remains a very popular brand and important part of American culture and style. The company has the best selling sneaker of all time, selling over 1.1 billion shoes since its establishment (5). Converse was extremely famous and successful until the 1970’s, when other athletic footwear brands emerged and created competition (4). Nike Inc, the current owner of Converse, has also been a popular and recognizable athletic brand since its invention.
To counter that argument however I’d refer back to my introduction, 22 years ago, the FA officially joined with the W(omens)FA to try and make women’s football more spread to the masses, the FA is one of the biggest footballing corporations in the world and make billions annually, yet they aren’t afraid to express constant support for gender equality in Britain, the FA hopes in the next 23 years both genders will be equally recognised within their beloved sport. It isn’t only social factors that circulate around gender equality (or differences) in football. Technology is also part of this due to the incredibly popular sports game franchise, FIFA. Not to be mistaken for the football federation for which the game was titled. For 18 years FIFA has been growing under the development of EA Sports.
Private Equity - Deal Summary The Gymboree LBO Deal Summary Children's clothing retailer Gymboree Corp. agreed to be bought by Bain Capital LLC for $1.8 billion, a price that signals the private-equity firm's willingness to pay a premium for a brand that has a loyal following. It also reflects growing private equity interest in the slowly recovering US retail sector. The deal, for $65.40 a share, represents a 23.5 percent premium over Gymboree’s Friday closing price, and a 57.4 percent premium over the company’s stock price on Sept. 30 before reports of a possible sale began to emerge. Gymboree, which was founded in 1976 and went public in 1993, operates 1,037 stores in the United States, Canada, Puerto Rico and Australia under four brands: Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8. It focused on toddlers and children under 12.
One of the most effective ways Nike was able to create a loyal brand buyer out of me was to let us “test drive” the products. Throughout my time with the store I received different Nike shoes, among other brands, to wear and sell. Being able to wear the different shoes, I was able to better understand the benefits of the different types of shoes, and why Nike is so popular. Nike has a memorable slogan of “Just do it” and the swoosh logo, which most people would be able to recognize. Nike sells quality athletic shoes and workout accessories; the packaging for Nike products can vary, due to the wide range of products offered.