Distribution* * Nike has worldwide distribution line * Nike has good distribution line to retailer * Nike has new ordering system, named Futures Ordering Program Research & Development* * Nike has NSRL (Nike Sport Research Laboratory) and APE (Advanced Product Engineering) which cooperated in developing and executing idea * Nike did direct research to the athlete by accompanying their daily activities to find the best suitable product * Nike always developing superior technology to compete with others Management Style / Culture* * Knight as CEO Nike, is an former athlete of long distance run * Nike working culture is established as camaraderie and cooperative culture. * Factory design in Oregon is especially designed to create natural circumstances and equipped with complete sport facilities. Social Responsibility* * Nike placed VP for social responsibility in 1998 * Nike joined Fair Labour Association (FLA) and Global Alliance for Workforce and Communities (GAWC) * Nike funded many NGO such as WWF, etc. * Nike do public relation activities to keep the company’s image Finance / Accounting* * Nike has healthy financial situation, But, Profit margin is lower than Gross Profit margin | 2013 | 2012 | 2011 | Gross Profit Margin | 43.6% | 43.5% | 45.7% | Profit Margin | 9.8% | 9.5% | 10.6% | Current Ratio | 347.1% | 305.1% | 285.4% | ROA
Business Plan University of Phoenix Business Law/ BUS 415 August 31, 2009 Business Plan The Wild Gator is a luxurious sports bar franchise incorporated in Orlando, Florida. The Wild Gator is programmed to start its operation within a six month period, and the managerial group is in the ending stages of creating a company plan. The objective of The Wild Gator is to unite sports bar fans with their favorite teams by providing them with a completely interactive sports experience. The focal point at The Wild Gator is to focus on the strategies of a range of thriving businesses to generate a winning method. The lasting focal point will be to create an exceptional status in the United States and slowly open franchises internationally.
“Just Do It” sparked a generation of average consumers to become proactive and reach for their goals. • Nike expanded into the European market through its Marketing Campaigns focusing on Soccer, the predominant sport of Europe. Nike focused on becoming active sponsors of many leagues, clubs and national teams. The use of the “Pyramid of Influence” saw them gain marketing success when they landed the sponsorship of the Brazilian Soccer Team, who won the 1994 World Cup, soaring Nike’s reputation in the field of Soccer into new heights. • Nike gained a massive increase in the Asian market through its marketing campaigns during the 2008 Beijing Olympics, featuring ads with Olympic Athletes, along with sponsoring most of the Chinese teams that competed.
They accepted the challenge to expand and to become the best Mercedes Benz dealer and service shop in Puerto Rico. After accepting the challenge the family designed their plan to achieve the excellence. During the planning process the family prepared long term goals and short term goals. Since the beginning on the new journey as a Mercedes Benz dealership they organize their personnel and build a customer oriented dynamic organization. They guided their employees and mobilized them on a daily basis for years.
The company goes all out to market itself and with football boots and in particular Nike Mercurial Vapor there is massive potential for production of the boot worldwide. Nike's marketing mix should be seen a a great example and coupled with it's reputation of being one of the worlds leading sports brands, it's huge list of endorsed athletes and it's history of quality products they have a perfect balance to achieve their targets. Product The Mercurial Vapor is a football or "soccer" boot manufactured by globally renowned sportswear manufacturer Nike. It is the first of it's kind in a new lightweight type of boot on the market and it had several key innovations. The upper part of the boot was made from an ultra thin synthetic, lightweight fibre, renamed "Nike Skin" which claimed to be thinner and stronger than kangaroo leather.
Then answer the following questions about it. TIP: If the company's Web site doesn't describe its mission, choose a different company. Nike’s mission statement is “To bring inspiration and innovation to every athlete* in the world.” The legendary University of Oregon track and field coach and Nike co-founder Bill Bowerman said, “If you have a body, you are an athlete.” Bowerman was a teacher who showed athletes the secrets to achievement. Nike invites you to experience our innovative and inspiring products. a.
According to Onitsuka's philosophy based on "bringing up sound youth through sports," the company has continued to keep the tradition of specializing in the manufacture of sports shoes. The company name expressed this philosophy. Key Dates 1949: Onitsuka Co., Ltd. is founded in Kobe, Japan. 1963: Precursor to Nike, Inc. imports 200 pairs of Onitsuka Tiger shoes to the United States. 1966: Mexico 66 running shoes are first with Tiger Stripe
Weaknesses •Even though the organization has a diversified range for sportswear, the income of the business, however, is still heavily dependent upon its share of the footwear market which leaves it at a quite vulnerable spot if for any reason its market share erodes. •The retail sector is price sensitive; retailers usually tend to offer a very similar experience to the consumers with another cheaper product, which in return tends to get squeezed as retailers try to pass some of the low price competition pressure onto Nike. •Nike was for quite some time unwilling to disclose any type of information concerning its partnering companies. •It was charged with the violation of overtime and minimum wage rates in Vietnam, 1996, that was seen as having poor working conditions, and that it was also charged for exploiting cheap workforce overseas. •Nike was also reported to have applied child labor in Pakistan and Cambodia to produce soccer balls.
He set the tone and direction for a young company created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. Corporate goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a US-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. Nike’s world headquarters is located near Beaverton, Oregon, a suburb of Portland.
Nike was founded by college athlete and present Chairman, Phil Knight, and his former coach, Bill Bowerman, to create quality shoes that help athletes reach their full potential. Our company’s headquarters are near Beaverton, Oregon. We operate in more than 160 countries and have more than 44,000 employees worldwide. Our goal is to meet the needs of athletes and the everyday customer. We have expanded our product lines to include sports performance equipment, clothing and accessories.