Justin Dawn, age 16, was asked what his favorite way to stay in shape was and he responded weight lifting. His second choice was football. He said that he goes to the gym on a daily basis and likes to play football on the weekends. He was born in the United States and raised to watch football with his dad and brothers. His dad was a body builder for many years.
Phil Knight By: Matthew Mata Career Prep- 1st period January 9, 2013 The Entrepreneur I picked to do my “Famous Entrepreneur Project” over is a man named Phil Knight. The reason I picked Phil Knight is because he created my favorite company that makes athletic attire such as shirts, jackets, shorts, socks, underwear, hats, gloves, watches, glasses, wallets, goggles, sweat pants, and my favorite shoes. I’m sure there are a lot of other things they make but those are just the ones that I buy from them. Phil Knight started when he was around twenty six years old. He was going to school for his MBA at Stanford in the early '60s, Knight took a class with Frank Shallenberger.
A Forbes staff member wrote an article on Nick stating that he was the most powerful coach in sports and also one of the best. Alabama stated in March it was a no brainer for the school to give him a two year contract extension and the healthy raises. I would have to say with all the information I have listed above with his drive, his plans, his recruits, his values, community service record including tornado relief in the southern US, the revenue he has brought into the schools and most of all his record I would say YES Nick is worth
This broke down walls as the first sneaker bearing a player’s name.” (Osei-Dwunmoh) Nowadays athletes get more than just their names on sneakers and fan apparel. Athletes today receive enormous endorsement deals for signing with a company. Tiger Woods signed a five-year deal with Nike for $100 million in 2000. When LeBron James entered the league straight from high school he signed a $90 million sponsorship contract with Nike. In all case the athlete earns more from endorsements than in salary.
This paper will also determine the various roles that host governments have played as well as summarize the strategic and operational challenges that face global management for the Nike Corporation. Bill Bowerman, a track and field coach at the University of Oregon, and Phil Knight, a talented middle-distance runner from Portland, “shook hands to form Blue Ribbon Sports, pledged $500 each, and placed their first order of 300 pairs of shoes in January 1964” (Nikebiz, para. 1). In 1965, they hired their first employee, Jeff Johnson, to manage the growing requirements. In 1971, he conjured up the name Nike.
The company’s target market includes school alumni, parents, students, and the general population. The company offers a variety of high quality product lines for sports including soccer, football, basketball, baseball, track, softball, cheerleading, and volleyball. Each sport includes items such as jerseys, socks, pants, tights, pads, and other forms of equipment. The company allows each student to select one inspirational quote from their favorite historian to be stitched on the bottom of their team jersey to help promote positive thinking. School Spirit Athletics receives the majority of the business via their online web page mainly because the company has only two physical locations one in Houston Texas, and the other in Los Angeles California.
At Reitz we felt the effects of the war first hand with the death of soldier whom was very close in the Reitz Community. Marine Srgt. Brock Baab was a Reitz wrestling coach, big supporter of Reitz, and a father of a fellow classmate. During my Senioryear at Reitz the football team went undefeated with a record of 15-0 and won Reitz’s first official State Title. In 2008 Reitz would receive a new digital score board for the Bowl.
The target audience is ages six to 47 years who embrace the world of sports in football, soccer, baseball, and track. Nike Shark’s key innovations are found in its scientific approach to improve the weight, durability, and elasticity of athletic cleats. This aeronautic approach will improve athletic speed and agility. Technologies used to market Nike Sharks are the Internet, radio, and media. Because Nike is a household name for athletic apparel, Nike must brand Nike Sharks aggressively.
Target Market Maria Rose MKT/498 Target Market “Just Do It” is a well-known tag line for Nike. The “Swoosh” is another iconic symbol for the number one athletic shoe company. Founded in January 1964, on a hand shake and five hundred dollars apiece, Bill Bowerman and Phil Knight placed their first order of 300 pairs of shoes; and Blue Ribbon Shoes was created. The currently known name Nike was created in 1971 by Jeff Johnson. He had met Phil Knight at Stanford and soon became an invaluable asset to the new company.
Introduction Under Armour, founded in 1996 by former University of Maryland football player Kevin Plank, is an American sports apparel company headquartered in Baltimore, Maryland. Kevin Plank had the idea of making a t-shirt that is able to enhance athletes’ performance by controlling the body’s temperature and acting like a second skin. Since forming the company, Plank has succeeded in building Under Armour into a worldwide operating company that offers a wide range of premium priced sport articles including performance apparel, footwear and accessories. In 2014, Under Armour was able to generate sales revenue of $3.08 billion (n.d.) of which the majority comes from Canada and the United States. Under Armour’s vision is to become the world’s leading performance athletic apparel by pursuing the mission of making “… athletes better through passion, science, and the relentless pursuit of innovation” (n.d.).