M2: assess how own website design contributes to fulfilling the organisation’s purpose through meeting the requirements of the target audience. D2: make justified recommendations for how a website design and launch plan could be improved The requirements of the target audience would include the ability of viewing the product online, receiving its full information and being able to electronically purchase it by the use of their credit/debit cards. My target market would most likely expect certain style of clothes to be sold on the website (street fashion) as well as a specific design for the website, as it focuses on selling urban clothing. My organisation (The Lost Society) purpose was to create a brand which will compete with brands like Topman or River Island, as well as to maximise sales and generate as much profit as possible, which could be then invested into the development of retail stores. The actual website contributes to fulfilling my business’ purpose by achieving what the target audience are expecting of the website.
Anne Norton’s “Signs of Shopping” conveys her feminist and conservative view on a growing culture of consumption and describes the identity that forms as a result. She shows how malls catalogues and home shopping sell to the consumer, telling them who they should be. Malls specifically are architects of self-identity through social interaction, advertisements, and class distinctions. Norton’s thesis is essentially a feminist slanted article implying that what society shops for, is what society becomes. Norton explains how the mall serves as a meeting place for people of all kinds, especially women, shaping their opinions and desires.
Also devise campaigns that increase the awareness of stature of a company. My my main goal was to coordinate objectives with marketing creative, and advertising departments. Make sure I develop and enrich customer service experience and drive profitable sales, brand growth and loyalty for a number of business areas. 2) Describe three tasks that were required for this job that you most enjoyed, explain why you enjoyed it and list the Learning Patterns required for the tasks. With this job I really enjoyed being able to dress the mannequins, before any customers came into the store.
P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
Send a sales letter, brochure, price list and order form when people write for more information. Include your website in your classified ads. Step
I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.
Retrieved February 19, 2011, from InvestorWords.com: http://www.investorwords.com/1637/e_commerce.html. Mision, Values, Vision. (n.d.). Retrieved February 13, 2011, from Small Business Notes: http://www.smallbusinessnotes.com/starting-a-business/mission-values-vision.html Online Gaming Stats (Infographic). (2010, May).
(2014). Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/McBride/intranet/business-plan.html 03/02/2014 Conducting Market Research. (n.d.) Retrieved from http://www.entrepreneur.com/article/217388 03/02/2014 Secondary Market Research: Advantages and Disadvantages. (n.d.). Retrieved from http://www.ianswer4u.com/2012/05/secondary-market-research-advantages.html#axzz2uphHYj5S 03/02/2014 Kane, J.
How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
The competition that e-commerce brings to the industry forces stores to go above and beyond with personal, one-on-one interactions. Due to the competitive market, a retail store needs to define how it will establish a loyal customer foundation. In Generic Maternity Boutique's case, the target consumers are expecting mothers. We believe that the most efficient way to make its customers feel important and to keep them coming back is to implement a customer follow up sheet. This team has the credentials, knowledge