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Appendix A 18 I. Executive Summary This report provides an evaluation and analysis of the CanGo and the profitability of Online Gaming. We have included marketing strategies as well as strategic plans to expand the company. The methods that were used in our research include a SWOT analysis, marketing analysis, competitive analysis and various financial ratios such as profitability ratio and activity ratio. Other financial ratios include current and quick ratios as well as debt and equity ratios.
One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 One Step Ahead Consultant CanGo Week 6 Analysis Team B: One Step Ahead November 24, 2013 Table of Contents Executive Summary .3 SWOT (Strengths, Weakness, Opportunities, Threats) Analysis 3 Market Analysis 5 The Target Market………………………………………………………………………...6 Geographic area & Size of audience………………………………………………………6 Gender and Age…………………………………………………………………………...6 Occupation and Income levels…………………………………………………………….7 Trends & Outlook…………………………………………………………………………7 The Competition 7 Recommendation………………………………………………………………………….8 Competitive Analysis 8 Amazon Overview………………………………...………………………………………9 Amazon’s Strategy and Objectives………………………………………………………..9 Barnes & Noble Overview……………………………………………………………….10 Barnes & Noble’s Strategy and Objectives……………………………………………...10 Electronic Arts, Inc. Overview…………………………………………………………..11 Electronic Arts, Inc. Strategy and Objectives. …………………………………….…….11 Recommendations for CanGo. …………………………………………………………..12 Financial analysis 12 Borrowing Profitability…………………………………………………………………..13 Ongoing Sales……………………………………………………………………………14 2008 – Financial Report………………………………………………………………….14 Profit Margin……………………………………………………………………………..15 Liquidity……………………………………………………………………………….…15 Strategic Planning 16 Conclusion 18 References 20 Executive Summary This consulting report intended for CanGo’s efforts to generate new business endeavors to increase the vitality of the business while entering into the electronic gaming industry which is quickly growing. There are major quantities of demographics that will affect the On-Line Gaming environment. Electronic entertainment has transformed with increased access to interactive games online with the use of high-speed internet.
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