Roland Marchand Democracy Of Good Essay

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Democracy of Goods ! Roland Marchand explores the advertising techniques use to attract mass amount of consuming American citizens. He analysis different ads that use particular style of advertising. This advertisements were successful because of the emotional connection adopted to the product by advertisers when they implied will be acquire with its consumption. In the essay " The Parable of the Democracy of Goods," Roland Marchand presents the parable of the Democracy of Goods as a narrative use by advertisers to persuade consumers to by products that will equal to any wealthy person ! Advertisers use the parable of the Democracy of Goods in different forms to obtain the same emotion of equality. Marchand analysis the different ways advertisers use the parable of the Democracy of gods. He writes “In its most common advertising formula the concept of the Democracy of Goods asserted that although the rich enjoyed a great variety of luxuries, the acquisition of their one most significant luxury would provide anyone with the ultimate in…show more content…
They study American culture desires, and translated their wants to reflect into an object. Advertisers embrace the belief already existing with in American Culture and use it to their advantage. In Marchandʼs essay, he presents the parable of Democracy of Goods as a anecdote advertisers practice to persuade consumers to consume their product under the assumption that the products, use by the wealthy, availability is a symbol of equality. Outline #2 A Thesis: In his essay “The Parable of the Democracy of Goods,” Roland Marchand presents the parable of the Democracy of Goods as a narrative use to persuade consumers to buy product that will equal to any wealthy person. I. Advertisers use the Parable of the Democracy of Goods in different forms to obtain the same emotion of equality. II. The Parable of the Democracy of Goods is use by advertisers to exploit a popular American belief on

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