Qs and as Essay

2687 WordsMar 26, 201311 Pages
Topic 5 Marketing strategies and global marketing ------------------------------------------------- Top of Form Q1. Nick owns a chain of sports stores. He recently modified his marketing strategy to allow customers to purchase via the Internet. Which of the following is an internal factor that may have influenced this decision? | A. | Strategies adopted by competitors to increase market share | | | | | B. | Advances in Internet technology with online purchasing facilities | | | | | C. | Difficulty in recruiting suitable staff with relevant product knowledge | | | | | D. | The recent employment of a marketing manager with new ideas | | | | Q2. Abdulla has a staff that has experience in dealing with all types of customers. Her strategy is that staff must provide a positive experience for customers. Which marketing strategy best describes Abdulla's actions? | A. | Physical evidence | | | | | B. | People | | | | | C. | Promotion | | | | | D. | Channel choice | | | | Q3. A dentist posts out reminders to her patients. Which marketing strategy is the dentist using? | A. | Processes | | | | | B. | Physical evidence | | | | | C. | People | | | | | D. | Distribution | | | | Q4. Ben and Stuart have re-modelled the interior of their clothing shop. It is now a very modern shop with references to men's style around the walls. Ben and Stuart say they are building the customers' expectations of the clothes they sell and the service they provide. Which marketing strategy best describes this action? | A. | Processes | | | | | B. | People | | | | | C. | Physical evidence | | | | | D. | Product | | | | Q5. Sonny has recently joined a removals and transport company. He has the computer skills necessary to help the business use e-marketing.

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