Unit 2 Learning Activity 2 Assignment 2 James Armstrong Anthem College Online BM154-0 Marketing (3rd ed ) Mr. Jerry Porter May 12, 2014 Marketing (3rd ed ) This essay is about Marketing, how organizations target their market audience, how they market their brand, and the description of the services they offer. Every organization needs to know how to effectively market their target market. This essay is also about services businesses, and how do they create a web page designed to attract a certain group in the market, and how to effectively work the marketing mix elements to identify a particular target market. In this assignment I am to research the following listed below; 1. List the business name and its website.
Develop an online business expansion proposal Western Governors University 1. E-Commerce Solutions (Ability to Pay Online) Netta’s aim is to keep the company and customer in mind when selecting a vendor to choose and how to benefit both the customer and the company. The best way for Netta’s to recognize how they will combine the purchase transaction the customer has previously chosen with what they would like to purchase from the website is to find the right vendor that will allow the purchase process to be as effortless as possible. The vendor that Netta’s would use is X-Cart. They are a shopping cart software and ecommerce solution with the capacity to compensate thousands of on-line checkout transactions worldwide.
Benchmarking is “discovering how others do something better than your own firm so that you can leapfrog the competition” (Kerin, Hartley, Berkowitz, Rudelius, 2006). Using the frequent purchase program, Kudler can collect new data from its customers. Through the use of market surveys, similar to the 2006/2007 market survey, Kudler will be able to determine what its customer catering needs are, if there is a demand for it, the types of pricing the customer would find acceptable and ways in which to promote it, in addition to adding to its marketing mix (also known as market orientation). As with market surveys, Kudler can conduct research on the types of food available on the market and determine what new products are popular with consumers through its food marketing trends studies. Pricing Kudler wishes to offer competitive pricing relative to other caterers.
It means having concern for tomorrow’s customers in assuring the survival and success of the business, shareholders, employees, and the broader world in which we live. How is your organization using sustainable marketing to ensure long term
This could be related to Tesco’s as they could offer to train their employers with more skills. • Using a Smart board for presentations or work related projects. This could be relevant to Tesco’s as they could use smart broads when they would have business meetings. • The purpose of being able to train employees would benefit a organisation in the long run in terms of having the staff more skilfully trained • The purpose of a smart board is to give information. Web based • Web based communication is where the information that a organisation has is transferred onto the organisations website • Using the internet.
PROJ410 Case Study 2 Paul Bundick DeVry University Online Purpose: The purpose of this outsourcing report is to evaluate which business process the organization could outsource. To determine the cost effectiveness of the business unit to be outsourced, to determine if outsourcing the business unit would be beneficial or detrimental to the core business. Provide an analysis of the business processes that would be outsourced compared to those maintained in-house. Provide an assessment of situations and issues that could occur during the short term or long term of each outsourced business process. Current Situation: ABC Marketing Services is the company that provides their clients a complete suite of marketing and e-commerce solutions that helps them to win new
Customer Feedback: Feedback from customers to a business either through their website or in person is crucial for improvements to the Website. The website would need to incorporate this into the design. This would be done through customers being able to leave comments on the website page. Those comments would need to be monitored as well as sending a reply to the person who made the comment to ensure that the customer knows that their comment is being taken seriously by the business. Security:The security of the website is crucial for the credibility of the website as well as the business.
Sales Management – Quado Systems Group Strategic Sales Force Decisions - Case Study Analysis Sales Management – Quado Systems Group Strategic Sales Force Decisions - Case Study Analysis EXECUTIVE SUMMARY’S Quado faced an attractive opportunity at Taylor which is looking for a system integrator to design and build an internet infrastructure to connect all of its remote stores to optimize resource usage and provide online access to catalogs and inventory for prospective customers. Thus Quado has to decide if they should take it up. The report gives a brief overview on Quado’s mission, business goals, strategy, current customer’s profile and motivation of sales representatives and consultants. After gathering feedback from employees, Taylor and the market demand, we have decided to take up this challenge. Thus our sales objective of 25 million will be achieved this year.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
During the process of the assignment I will be identifying the website, the sender and the receiver. I will analyze their integrated business communication. I will examine how the message is framed and identify the opinion leaders. Finally, develop recommendations for improving word choice. Web Site Verizon has a very user friendly web site.