Success – * Finding innovative solutions - They sell the healthy breakfasts and also have different type of coffees and any more drinks * Meeting customer needs – they have loyalty card that customer can use it * Identifying new needs - They look for what customers want in their website. It’s what customers think about their products and improvements. * Continue to meet customer needs - They create new products, new
The most information the group can collect from company can result in a better decision on a company that can assist with quality versus price options and customer support of products in demand. 3. If one was looking for alternative approaches for Petrie’s customer loyalty program, I would start with each company’s websites. One can obtain customers that have used them and talked with their clients, and look at their track record including customer satisfaction. From there I would narrow the finalists to the top two or three depending on statistics needed to make an informed decision on which company to use.
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication
A chart in source B shows that the amount of mail that needs to be delivered has greatly decrease over the past two years. The USPS needs to work on streamlined and more effective method of sending mail. Source C states how Potter plans to improve the system. It states, “that could mean an end to Saturday delivers, longer delivery times for letters and packages, higher postage-stamp prices that exceed the rate inflation...” I however, disagree with the methods they are using to attempt to improve the system. I think instead of cutting back on hours, more should work to get mail to a place quickly and efficiently.
It demands a large customer database and efficient information gathering and data processing. Consequently, short term profitability has to be sacrificed. In the other hand, the interest conflicts between employees of the traditional product sales force and those of the MFS have to be managed. The employee have to be educated to a new corporate service culture which is not just a add argument but a real value proposition. Therefore, cares must be provided to the customer relationship and the links with customers have to be strengthened and marketing operations have to be set to convince these customers of the position of Michelin as a service provider and not only as tires manufacturer.
These objectives can be exhibited in the KAB Model: knowledge, attitude and behavior. Ford has aimed to educate their audience on their growing technology and commitment to the environment and safety. They would like the attitudes of their consumers to reflect their new knowledge of the company and for them to believe that Ford is a responsible, reputable company that manufactures safe products for their consumers and the environment. As a result, Ford hopes for a change in their behavior: to buy Ford products. The company will be running one 60-second and five 30-second ads on “American Idol,” “Oprah’s Big Give,” and “Extreme Makeover: Home Edition,” starting this week and will run throughout the summer (Greenberg).
The reason they’ve introduced them is because it encourages customers to come back to the store which means they are turning into regular customers, which would definitely benefit the business. Customer support processes for online systems As new technology has been introduced, there need to be customer support and guidance of how to use the product. Nowadays this can be find on internet , on the website of the company where they’ve got the product from where the customer can even send an email directly which can be answered shortly. Another way companies deal with customer’s enquiries is by using the systems where a customer has to ring a specific number and then it comes with option “press 1 if....” ,
First, providing employee financial information, pay records, and even benefits information on one site can greatly assist the Human Resource department. They can even make this information available to each employee, through the use of a virtual private network. The production department may use intranet technology to use online chatting or group emails to provide more efficient communication among different levels of production. Sales and marketing departments could create websites to advertise their products, or even create databases to measure the amount of visitors they have daily, or weekly. They may also be able to monitor the demographics of those people who are purchasing which products, or even watch the amount of competitor products that are similar and are being purchased.
Also make automobile magazines, bloggers and experts report about the good quality and reliability of HEVs. Stay present in media for consumers to stay updated. 4. How does Toyota develop the demographic profile to evolve the perception of HEV technology from a niche product to a mainstream product? They turned the hybrid technology from a niche market product and evolved it into mainstream acceptance around consumers, creating awareness about the
* Groupon provides access to great deals and discounts which are usable at customer's local and/or national companies. * Groupon creates a powerful communication channels between customers and merchants as well as providing a personalized customer experience. * Groupon develops and maintains customer profiles in order to improve interactions between them and merchants. I believe that these features, which I think is called customer-centric, can be considered as contemporary as it considers the needs and benefit of both customers and merchants. It also keeps up with the recent technologies and helps boosting the e-commerce sector.