Outline And Evaluate The Multi-Store Model

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Atkinson and Shriffin first introduced the multi-store model, in 1968. They proposed that the memory had three main stores, the sensory store; which is made up of several stores, the eyes, nose, ears, fingers and tongue etc. The store memory store, which will hold information for a short period of 18 seconds, this is because the information is in a fragile state and un-rehearsed. Finally the long-term memory store, this is where any information that has been elaborately rehearsed is stored, this store had unlimited duration and capacity. The Sperling study in 1960 supports the theory of the multi-store model and the main store that it supports is the sensory memory store. Sperlings studies, made participants see a grid of digits and letters for 50 millisecond. They were then asked to write down all 12 items or they were told to recall a certain row, depending on the tone, which they had just heard. The results showed that when the participants were asked to recall all 12 items, it was a poorer recall. Another study, which supports the multi-store model, is the Glanzer and Cunitz study in 1966. They asked participants to recall as many words as they could remember from a list of 20 words. This showed the long-term memory store an the short term memory store. The words which were at the start of the list was re-called best as the had been rehearsed for a long period of time, which allowed them to be transferred into the LTM, however the participants found it harder to recall the words at the end of the list, as they were stored in the STM, meaning that the capacity of memory was limited. There is strong evidence to support the multi-store model. It allows psychologists to conduct more studies into investigating the human memory and behaviour. It provides a clear understanding of how the cognitive memory works. However there are weakness of the multi-store

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