Organization Behaviors Swaps Between P&G and Google

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Answer Questions Question 1: Do you think the employee swap between Google and P&G is a good idea for all companies? Why or why not? Why do so few companies do this? Answer: No, this depends on the culture of two companies. Especially, employee swap is not for 2 companies in the same industries Besides the advantages: • Employees can clarify career development by working in different environment • Employees are taken “out of their comfort zone”  better fit into the entire and out the organization • Organizations benefit from the broader capabilities  ↑ innovation • New environment  quick response to change there are still disadvantages: • Business secrets are revealed • It is a waste of time + money if not effectively • Results are ambiguous • Employee loyalty can be lost  Must consider the advantages against the disadvantages Question 2: One of the reason P&G and Google agreed to the swap was to transmit the best aspects of the other company’s culture to their own. Drawing from this chapter, describe how culture might be transmitted in such swaps Answer: The culture might be transmitted to employee in a number of forms: initiating new stories and rituals, changing material symbols, and learning new language. • Stories: stories that were mentioned in this case are examples of new stories created. • Rituals: P&G (who prefers TV ad) had used Google ritual (using online media) to apply in its marketing strategy. • Material Symbols: Cutting down the physical priorities (nice offices, luxury cars, special coupons for high-level managers, etc.) to have more equality. • Languages: Google have adapted P&G's lingo "stop, hold, close" (that describes P&G’s standard method: Product packaging first needs to "stop" a shopper. "Hold" is to read the label, and "close" is when a shopper buys the product) to its text ads (the headline is the "stop,"

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