Motivation at Asda

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Introduction This report is going to focus on the topic of motivation in Asda supermarkets, and the effects motivation has on employees, particularly those based in the fore -front. Many of the jobs in supermarkets involve high levels of customer interaction, especially at the check -out counters, and so it is important for managers to motivate their employees so they can provide customers with quality service. For Asda, these is especially important as they claim that they are dedicated to their customers and are always happy to help, and having bored and miserable employees contradicts their statement, which might result in a loss of customers. Asda is the UK's second largest supermarket, with 356 stores nationwide, and employing around 160,000 people (www.a}. At the end of 2008, the supermarket had a turnover of over £16.5 billion, an increase of 6.6% from the previous year. This rapid increase is due to Asda attracting more customers with its lower prices on goods than most competitors, and t he surge of people during the Christmas trading period. Asda prides itself for being cheaper than its competitors and helping people save money everyday, especially in the current economic recession. In 1999, Wal -Mart (an American -based company and the world's biggest retailer} merged with Asda, for £6.72 billion (}. This report will focus on the Asda store in Wembley, London, which has been running since March 1999 (}. Currently, the store employs 46 full -time workers and 66 part-time workers. Most of the employees are stationed at the checkout counters, but many are in charge of stock control and replenishment, which takes place throughout the day due to large volumes of customers. The Wembley store is open 24 hours Monday to Friday, has a cafe, bakery, jewellery, fish, pizza and rotisserie counters and a pharmacy,

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