Strategic Audit Of Walmart

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Wal-Mart - Strategic Audit I. Current Situation A. Current Performance In the past year Wal-Mart’s performances in market share, profitability, and return on investment have had significant changes compared to past years performance. * Return on investment now compared to previous years: they are paying out $63.079 billion to their shareholders compared to last years $58.763 billion and an average of $3.09 earnings per share of the 4.068 billion shares out. * Market share today: Out of 2,000 big companies Wal-Mart is at 17 with 201.36 billion in market value and in its industry of retail, Wal-Mart is ranked #1 with Home Depot and Target behind. * Profitability of the company compared to the past: Last year Wal-Mart closed with their net sales at $344.992 billion and as Wal-Mart finishes their third quarter their net sales is at $269.8 billion, this is a positive for them and an 8.6% increase on sales. B. Strategic Posture 1. Mission * The company’s current mission objective is to give their customers what they want. Their strategy is to give their customers everything: a wide assortment of good quality merchandise at the lowest possible price. And their policies include guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience. * Statement from Sam Walton about the company’s purpose, “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” 2. Objectives * Corporate Business: constantly looking for ways to improve, whether it's connecting executive compensation to diversity goals or improving the supplier application process. * Function objectives: to support the stores,

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