Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
The ability to increase sales and stores in America relies on customers’ preference in buying JCP products hence; the strategy is subject to dealing with customers’ satisfaction first before addressing their expansion strategy. The ability to introduce more brands to the global market through the re-organization of the departments is seen to be a proper step to achieving the corporate strategy in globalizing the business. However, this would be hampered by stiff competition from the three major
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
They want to be a best fashion shop in the world, and for this they need to be come with new ideas. * Meeting customer needs – Primark sells all products that customer wants in fashionable and they sells all age people cloths. * Identifying new needs - Primark also bring new ideas on sales and their offers in cloths. Also they are just focusing on customer and not just brand Strength – being popular and most people like to buy from there and its cheep, also selling good quality products. Qualitative and high fashion items for a low price.
In these situations we will need to think about who else may benefit and why this is important. A new procedure may take you longer; however, it could allow a better service to be given to our internal/external customers, which could result in better working relationships and/or customer loyalty. Responding negatively to a change will influence those around us creating a difficult environment to work in. A positive approach encourages a good working environment and good teamwork. b) Explain why you should respond positively to changes in products or services.
Unit 1 - Marketing: A01 Task 1 - Marketing objectives Marketing objectives are important to all business in order to be successful. Business must know what the consumers need and they must ensure that the goods and services support the customer's needs. To attract customers to the business, quality products must be created and customers must be satisfied with the result. Marketing also if marketing is carried out successfully it will increase the profit of the business and make them more likely to become successful. There are marketing objectives in businesses that must be fulfilled in order to be successful: Discovering the needs of consumers to make sure that a quality product is produced means that the business must first find out what
Both research and intelligence will help companies stay competitive; decide what is best for the company and the consumer. It will also give the company an idea of what consumer like and do not like. This paper explained the importance of marketing research, and identified areas where additional marketing research was in need. The importance of competitive intelligence was analyzed as well as in regard to the development of Kudler Fine Food marketing strategy and tactics. Reference Kudler Fine Foods (2011).
A marketing strategy consists of the 4 P’s: product, promotion, place, and price. Product: Gillette has stated they would like to become competitive in the toiletries market, therefore their new 14 toiletries is their product. They recently stated that they mostly stick with the “Cool Wave” scent. With scent being one of the most important aspects to these types of products, Gillette could keep their toiletries and sell them in different scents, giving their customers a variety to choose from. Place: The new toiletries line would have to be placed a sold a various locations, the number one place would be anywhere they will the Sensor razor, see as they are trying to closely relate these new products to their number one selling razor.
Determination of the market structure for Oriflame Cosmetics S.A. Oriflame Cosmetics S.A. is a global cosmetic and personal care company as already explained in the first assignment (9 January 2014). The company operates as a direct selling company since its customers have the opportunity to order directly products online or through catalogues. Based on the market structure criteria of the monopolistic competition market (Number of firms: many/several; Freedom of entry: Unrestricted; Nature of product: Differentiated; Demand curve: Downward sloping-relatively elastic) given in the textbook “Essentials of Economics” (ch.5, p. 117), we classify Oriflame Cosmetics S.A. to the Monopolistic competition market structure. The reason for this determination is initially when taking in consideration the number of firms operating in that industry, there are many other direct selling companies with whom Oriflame Cosmetics S.A. is in competition. Rivals such as the companies Avon, Amway, Mary Kay, Yves Rocher, L&R, etc.
They asked to in which researchers identify vested outsourcing as the best practice in outsourcing. By creating a culture of shared values and goals for both buyer and supplier, the success of the business is based on the win of both parties rather than sacrificing one (Vitasek et al., 2013; Vitasek et al., 2012). This model focuses on outcome, which means that only when the suppliers achieve the requirements of the buyers, the buyers will pay money to suppliers instead of paying for suppliers’ activities, therefore, suppliers have to understand buyers requirements and buyers needs to give suppliers enough space in order to achieve the outcome. In this way, Vested Outsourcing fosters an environment that both parties desire to innovate, to improve and to cooperate with each other. In Vested Outsourcing, there is no strong - weak relationship, both parties are equally invested in one another’s success (Vitasek et al.,