Kudler Fine Food Marketing Paper

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Kudler Fine Food Marketing MKT/421 February 27, 2012 University of Phoenix The Kudler Fine Food Marketing Kathy Kudler is the founder of the Kudler Fine Food, who opened the first store on June 8, 1988. The Kudler Fine Food is a local upscale specialty food store located in the San Diego area. The specialty food store is in three different areas, which are: La Jolla, Del Mar, and Encinitas. This specialty food store carries many products from Bakery and Pastry, to fresh Produce, from fresh Meat to Seafood, Condiments, and Packaged food, to Cheese, and specialty Dairy products (Kudler Fine Foods, 2011). The mission of Kudler Fine Food is to provide only the best products for its customers and go extensive length to make sure the customers’…show more content…
The marketing research is a great way to find ideas to make a company grow bigger and better. It also helps knowing what the competition will do, and how a company can make an even better idea to increase the number of the consumers. Competitive marketing intelligence is also important to a company when doing marketing research on the competition. As stated earlier, Competitive intelligence is the systematic collection and analysis of publicity available information about consumers, competitors, and developments in the marketplace. Both research and intelligence will help companies stay competitive; decide what is best for the company and the consumer. It will also give the company an idea of what consumer like and do not like. This paper explained the importance of marketing research, and identified areas where additional marketing research was in need. The importance of competitive intelligence was analyzed as well as in regard to the development of Kudler Fine Food marketing strategy and tactics. Reference Kudler Fine Foods (2011). Retrieved March 16, 2006, from the University of Phoenix https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/internet/about.asp Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill

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