The expansion of the company will require additional market research in interested regions. By evaluating the market conditions, it provides the necessary opportunities that will be most beneficial in planning out a marketing strategy. Perhaps the best venue to gather data is from customers directly. Kudler’s implementation of a survey in their website is the perfect way for the company to collect valuable data. The nine questions in the survey will direct how the marketing strategy will pan out.
kudlerKudler Fine Foods Brian Terry MKT 421 October 24, 2011 David Rubenstein Kudler Fine Foods For an organization to be successful in the 21st century, organizations know the importance of marketing research. Marketing research is defined as “a process of defining a market problem and opportunity, systematically collecting and analyzing information and recommend actions” (Armstrong & Kotler,p. 199, 2009). The goal of marketing research is to reduce risk and uncertainty. Organizations use the five- step marketing research approach to recommend to the organization what is needed, what will sell what the consumer wants, and knowing competitive intelligence.
Kudler Fine Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper will discuss problems identified with the Kudler Fine Food’s Strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Food’s (KFF) in 1998 by opening her first store in La Jolla, CA. Over the ensuing years she opened two additional locations one in Del Mar, CA and the other in Encinitas, CA. KFF’s goal is to be a premiere gourmet grocery store offering quality meats, produce, cheese and wine, with a focus on customer service. KFF’s has several problems with its current strategic plan that must be addressed to ensure success of the business and secure Kathy’s vision and investment.
This case study will provide a summary and analysis of Superior Supermarket Industries’ options, and an examination into the company’s strengths, weaknesses, threats and opportunities. Problem Identification The problem now being addressed by Superior Supermarket Industries is how to progress towards achieving the company-planned goals, how to promote their sales mix, and how to remain
Market research should be done on a continual basis to keep up with trends in the market and keep a competitive edge against competitors. It can be used to identify potential customers which can answer who are going to use their product/service? Are they male or female? Etc. It’ll allow the company to understanding existing customers.
The Whole Foods Market operates as a full-service organic and natural food store. The Whole Foods Market also accommodates Arkansas and Mississippi residents as the largest in the surrounding area. Offering products from artisans, local farmers, juice bar featuring fresh juice, java bar, coffee drinks, items for special diets, sandwich station, hot bar, pizza station, deli, fresh sushi station as well as a salad bar to be experienced for lunch, dinner or breakfast (“Whole Foods Market Ip. L.p.,” 2013). According to “Whole Foods Market Ip.
Business Law Today (17)6, 27. Retrieved August 16, 2008, from University of Phoenix Online Library, ProQuest Database, (Document ID: 1527868671). Tomkies, M. C. (2008, Jul/Aug). Regulating the subprime market: Finding the right balance. Business Law Today (17) 6, 21.
This strategy encourages and empowers employees to be more competitive within the organization, thus they will be more motivated. Nypro’s ability to adapt or to change the corporate structure, policy and production norms to meet the new objective due to innovation is important and can determine the success of the innovation. Therefore, to achieve its new goal Nypro’s strategy is essentially based on employees, technology, and consumers experience through feedback. According to Nypro’s management teams, innovation is a long process, and in order to be successful three factors need to be
i ----- ICS - case NESTLE 1) Describe what is meant by market orientation. Market orientation is defined as a business approach or philosophy that focuses on identifying and developing the stated or hidden needs or wants of consumers. Besides, market orientation attempting to tailor products to meet the demands of customers and can be thought as a coordinated marketing strategies between a company and its customers. Referring to the case study, market research showed that NESTLE’s customers is interested to get information about its brands and require more information about what they eat and drink. The customers felt this information should be supplied as part of the product.
References Kotler, P. , Wong, V., Saunders, J., Amstrong, G., 2005. Principles of Marketing 4th, edition Pearson educational editorial. American Marketing Association. 2013,Available at www.marketinpower.com Kristie Loretta, 2014.The Importance of Marketing for the Success of a Business, Available at http://smallbusiness.chron.com/importance-marketing-success-business-589.html Govindaraj J. Lecture and Module leader, 2014, St. Patricks International Colleague, stponline.com Pizza Express official website. Who We Are.