Mkt506 Unit 1 Assignment

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Running Head: MEDIA ADVERTISING NAME: STUDENT ID: COURSE: INTEGRATED MARKETING COMMUNICATION MKT506 PROFESSOR: BRIAN MCCUE QUARTER WINTER 2013 QUARTER Media Advertising As a marketer looking forward to advertising my Book (Romance Novels) using social media, I have the option of selecting one or more of the following Social media; • Social Networks - Services that allow you to connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn. • Bookmarking Sites - Services that allow you to save, organize and manage links to various websites and…show more content…
the telephone. Email Direct Marketing: This include targeting consumers through their Email accounts. These addresses can be harvested from websites, forums, or purchased. It will also include selling online version of the novel to customers/readers. Direct Mail order: Advertising material sent directly to home and business addresses Internet advertising can be very profitable only if the advertiser takes certaing specific actions including being very visible and clear Invitation to take Action. Such call to action should be very visible on your home page. It needs to appear “above’ that is, it can be seen without having to scroll down and this should be very specific. Giving out promotional freebies to suppot such Call to Action can also boost the profibilty of the internet advertising Secondly, there is the need to follow up on those who visted or viewed the advertisement. Since most people who visit the website or social network page may not come back, because they’re just busy, it will be a good idea seek their to permission to be in touch. (Stephan Ward

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