Many times customers are using social media while at coffee shops. Coffee shops also need to use various social media for marketing and advertising purposes. A policy needs to be developed for customers and employees on how to use the shop’s social media (i.e., Twitter, Facebook, blog, etc.) and resources (free Wi-Fi internet) so that negative impacts on the business can be avoided. The social media policy for my coffee shop would have a section directed at the customers of the coffee shop and the employees of the business.
The café have first mover advantage to be first in business but Starbucks are technologically advanced and have wholesale coffee business in the market. For example on Starbucks’s website (2012) it states, “in addition to sales through our
For the Broadway Café I would employ a business to consumer based E business model. That way I could constantly send out information to customers about special events, new store items, products and services. E business could help attract business by developing a website that promotes the business and give valuable information about the business. The key is to first develop a website that is attractive, user friendly and provide a phone number for those customers who would like to call for additional information. The website could be advertised at the store and on all products that are sold such as coffee mugs, pens and on the packaging that is used on all of the products sold.
The author will present an assessment of the e-Commerce strategy and offer final recommendations to the company’s management. Lulu, Publish On Demand and the Long Tail of the Demand Curve Analysis of case studies included in the textbook Strategies for e-Business: Creating Value through Electronic and Mobile Commerce (Enders and Jelassi, 2004) denotes the immense capability and potential of the Internet and technology to transform business models. According to Carroll (2005) this power is readily apparent in the creative arts industry. Relatively new companies such as Lulu.com hope to capitalize from technology to modernize the publishing industry. Traditionally, aspiring authors would submit a manuscript to an independent press or major publishing house for review.
Within House of Fraser, they also post web-based information on their website, so that their customers can be quickly navigated to find information such as ‘how to contact us’,’ FAQ’s’, and ‘delivery options’. House of Fraser also use multimedia based information such as TV adverts and Magazine adverts in order to inform their customers of new products, sales and special event days, but also to promote their brand as a whole. The purpose of verbally communicating in a meeting between an employee and the employer is essential, as the employee can receive information such as sickness, wages or productivity, in a quick, direct manor. It is also the most professional and polite way to pass on information that is both personal and informative to the employee. The purpose of writing information in a letter in the situation of notifying their customers of new products that are available in-store enables each customer to feel special as well as providing the information in a format that can be referred to, in a professional manor.
Determine how the small business uses social media and the Internet to reach its target market. Provide examples to support your answer. Evaluate the different options for designing a Website that reflects the image and target market of the small business. Determine which Website design option you would select. Support your selection.
Through this paper we will relate the prevailing systems of e-marketing with various types of ethical issues respectively, and try to conclude the future viability of ethical issues involving privacy and spamming. E-Marketing E-Marketing is the process of marketing product/services using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. Electronic-Marketing is the lifeblood of modern business. It can be defined as the process of building and maintaining customer relationship through internet activities and to satisfy the goals of both buyers as well as sellers.
Zeff (1999, P.13) points out that the “targeting capabilities” can be enlarged by the use of internet advertising. Advertisers can base on a variety of characteristics of users such as “geographical regions and nations” to specify the target segment. According to Evans (2009), it is effective for advertisers to use the internet to promote products because of the targeting strategies. The promotional messages can be delivered to the target customers validly based on posting those messages on the appropriate websites. Different types of websites can provide opportunities to advertisers to expose commercials to the target audiences that share “specify interest” and have the
Iosca’s leadership broadened the company by opening several retail stores throughout the country and established through technology of the internet into the online commerce. In order for change to begin distributing merchandise wholesale Hannah Andersson distributed through retail partners such as Nordstrom and Costco. This required avenues of great change within the company. Stone took over as CEO in 2010 when Iosca retired. Stone felt it was important to sit in on meetings of inventory and operational planning to get a better understanding to push his calm ways of changes in order to weather transition for another future growth of the company.
Abstract There are many benefits to bringing a business to the Web. An e-business can offer personalized service, high-quality customer service and improved supply chain management, to name a few of the benefits. Business to Consumer or B2C is the most well-known type of e-commerce today. That said, it is important for online businesses to apply a well-developed business plan for the success of the business despite the fact it may not be brick and mortar. A business model is defined as “a set of planned activities designed to result in a profit in a market place” (Laudon & Traver, 2012).