Positive and negative motivations of online consumerism. There are many variables to consider when outlining behaviors of Internet consumerism. Online consumer behavior is affected by three main things: online shopping motivations, attitude towards the internet, and online information search and purchase intention (Vazquez & Xu, 2009). Price and the time an individual saves by shopping online have a very positive impact on online purchase behavior. If a person has a positive attitude toward navigating the internet and searching for information it can play a significant factor in that individuals purchase intentions.
eBay is the largest online marketplace and one of the most popular ways to earn an income from home with a PC and internet connection. Selling on eBay is inexpensive and easy to start. Ebay has a number of tools for sellers to maximize sales. These are eBay Pulse, Hot items report, merchandising calendar. By sourcing products at a low price, you can increase your profit.
In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media. According to Malaysia Social Media Statistics 2014, there are 2.03 million active users all around the world. In my opinion, social media is the best platform and medium in order to promote and spread business as social media are widely used nowadays. Social media are sites that easier for people to start a business or a place for people to shopping online without having to go
The trends that have been seen in the current workplace include the use of e-mail, video conferences and PDA’s. The message types that resulted from these trends are e-mails, instant messages, and text messages. Success in the workplace is dependent on the individual’s ability to communicate with his or her employer and clients. Current Trends in Business Communication Current trends in business communication include social-networking tools, personal digital assistants (PDAs), and video conferencing. These trends are some of the most popular workplace devices that improve productivity (Locker & Kienzler, 2008).
The benefit of Internet marketing includes the improved flow of information, new products and customer services, improved availability, improved market transparency. To design and implement a successful e-marketing program, a number of theories, applications, and technologies must be carefully analyzed and understood. In this article the investigator is going to considerer the best Internet marketing ways for the success of business. The main objective of this article is nothing but understanding the impact of Internet on different marketing areas such as product development and service provision, promotion, pricing and distribution channels. In the article it is demonstrated that when manufacturers connect directly with consumers and shorten the distribution channels, inefficiencies can be eliminated, product delivery time can be decreased, and manufacturers can build closer relationship with consumers.
• A way to accept returns • A way to handle warranty claims if necessary • A way to provide customer service (often through email, on-line forms, on-line knowledge bases and FAQs, etc.) (How Stuff Works, 2011). Ecommerce allows people to create completely new business models. In a mail order company there is a high cost to printing and mailing catalogs that often end up in the trash. There is also a high cost in staffing the order-taking department that answers the phone.
The macro environment includes economic, technological, societal and governmental influences. A retailer must understand the role of each to compete within the retail industry (Marcus 2011). I feel that macro environment is a useful tool to understand the big picture of the environment in which the firm is operating Technology not only creates new products for retail companies to sell, but also plays a major role in changing the way retail companies do business. Technological advancements such as the Internet offer retail customers additional shopping options. Technology also opens new retail markets, such as the Home Shopping Network and web-based retailers such as Amazon.com (Marcus 2011) which I use in buying books.
Contents Introduction 3 a) Discuss the global impact of E-commerce on society 4 b) Present the main advantages and disadvantages of e-Commerce 6 Advantages: 6 Disadvantages 7 c) Explain the impact, including the risks, of introducing an e-Commerce system to the company 8 Conclusion 10 References 11 Introduction In the developing global economy, E-commerce have gradually become a crucial element of business model and a solid promoter for economic development. With its outcome of smoothing the marketplace, E-commerce joined with the appropriate plan and policy approach permits for small and medium enterprises to contest with big and capital-rich businesses. Electronic commerce has heightened productivity, reduced the cost of managing a business, facilitating for media advertising worldwide. (National, 2011) Discussing about the advantages and disadvantages of E-commerce it will be easier to realize how to conduct a business over the internet. Electronic commerce has benefits and risks which needs to be considerate before business to be launched online.
BUSINESS ADVANTAGE THROUGH E-COMMERCE E-commerce BRINGS THE UNIVERSAL ACCESS OF THE Internet to the core business processes of buying and selling goods and services. It helps generate demand for products and services and improves order management, payment and other other support functions. It is increasingly evident that IT is a key enabler for increasing productivity (Bharadwaj at el 1998). It is much more than an Internet-based phenomenon. Rather, E-commerce is a restructuring of the very basis for conducting business.
Information Technologies contribute to the business success of this company in different ways: * The Use of E-Business to develop sales and improve communication: As explained by the founder of the company, this organization is “customer centered”. The creation of the website has allowed the company to expand its activities in the last few years. By selling directly its product through its website it can reach more easily final customers all around the world and increase its market-share. Its sales increased by 45% last year and are expected to increase further next year. Running a website requires an appropriate hardware.