Mkt 571 Marketing Plan Paper

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Marketing Plan: Nutri Coke Brendon Guth, Rhonda Kleese, Jeanne Viers, Jerry Warnock MKT/571 June 30, 2012 Karlene Swalley Table of Contents * Product Description…………………………………………………………….3 * Product Positioning…………………………………………………………….3 * Targeting………………………………………………………………………… * Market Needs…………………………………………………………………… * Market Potential and Growth……………………………………………………..6 * SWOT Analysis for Domestic and International Markets…………………… * Competition………………….……………………………………………………..7 * Provides Marketing Objectives and Strategy…………………………………13 * Pricing…………………………………………………………………………….14…show more content…
It’s an opportunity to influence the market’s perception of the products (On the mark, 2012). The nearest competitor to Nutri Coke are the diet supplements such as Slimfast or Nutrifast that is used for weight loss and provides protein and meal replacement. Nutri Coke is positioned to meet the demands of the working adults that do not take the time to eat a meal in the morning or sometimes skip lunch. This drink provides all the nutrients and vitamins that adults are lacking in regards to missing meals. This drink has been tested and proven to provide the essentials of a meal. This should not be used in place of a meal but as part of a meal when time is of the essence. Product positioning enables a company to be number one on the list catering to a particular product or service. This marketing strategy aims to win the trust of the consumers. This also aims to convince the consumer group that they are making the right decision in choosing to use a particular brand (No Author, 2012). Coca-Cola has done this through marketing this product to young adults and adults who are known to skip breakfast and sometimes lunch. This drink provides a healthy replacement when not able to have a meal. This product allows the adult to have something healthy versus something unhealthy such as chips, candy, or other types of junk food. This product is also aimed at the health conscious adult that does not want to eat unhealthy. This product is unique and is positioned to make Coca-Cola a household name for a product other than

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