Company Objectives The company objectives are as follows, - To maintain and improve market share for both core business and IC business - to continue producing and improving vehicles with enjoying performance while preserving the environment Company Background BMW Canada Inc. was formed in 1986. It encompasses a total of 39 automobile retail centers, 18 motorcycle retailers and 22 MINI retailers. BMW Individual Collection (IC) program launched in 2002. IC combined exclusive paint, upholstery and trim options to provide customized solutions for BMW cars. The launch was success as evidenced by high consumer interest, strong retailer participation and profitability.
Toyota’s global vision is “Rewarded with a smile by exceeding your expectations”. Under the original five main principles of Sakichi Toyoda, the founder of Toyota, the company has created its guiding principles of which six of the seven apply directly to the business’ interaction in the global community. The guiding principles are as follows: 1. Honor the language and spirit of the law of every nation and undertake open and fair business activities to be a good corporate citizen of the world. 2.
The Tesla technology offers an efficient path to a sustainable energy future. Currently Tesla is located in North America, Europe, and Asia/Pacific. The Tesla service center makes house calls, and there are also service centers in North America, Europe, and Asia/Pacific. Tesla is built around a clean start, we are committed to electric, our cars are built around the driver, and we are driven to spark an evolution. Table of Contents Product description Product Positioning Targeting Market Needs Market potential and market growth SWOT analysis Competition Marketing objectives and marketing strategy Pricing Marketing communication Distribution strategy Financial information Marketing research Product Description Tesla Motors offers the ultimate the most superior and luxurious automobile in the market today.
Lexus is trying to reverse this opinion with their advertisement in W magazine. This advertisement promotes the Lexus RXh series; a hybrid version of an already fuel efficient SUV. Lexus promotes the RXh series by using visual rhetoric as well as logical, ethical, and emotional appeals. Lexus’ advertisement for the RXh series is visually appealing. The first thing the reader notices is a sleek, beautiful, and sexy vehicle.
Comparison Consumers who are in the market looking to purchase a high performance car have many qualities to consider. The performance, interior, and price are the over-all essentials when comparing cars like the Ferrari 458 Italia to the Jaguar XKR-S. They both share many similarities such as being in the same insurance group, and both approximately have the same miles per gallon, engine, and drive shaft. But the Jaguar will give you all that and some more for a whole lot less. Jaguar calls the XKR-S the companies “most responsive, powerful, agile, and driver-focused production car.” It’s also the quickest ever made.
United Kingdom Lexus Insight Report Executive Summary The Lexus CT 200h is the first of its kind sedan luxury-hybrid automobile. This makes it an object that appeals to wealthy and image- conscious consumers but gives individuals who never considered Lexus as an option the opportunity to experience the brand. The brand is synonymous with quality, reliability and innovation the it enables our consumers to make a statement about themselves. Our team conducted an internal and external analysis of the company and the market to determine Lexus’s performance. The analysis assessment factored cultural shift with the market, demographic, market size, economic conditions and other factors that could impact on the business performance.
3) Pick one business model used by companies in your industry and analyze systematically the elements of this business model using the analytic framework introduced in this course. Tesla has established themselves as one of the leaders in the Electronic Vehicle market and a leader innovation. In order to furder their control of the EV market. Its strategic plan followed 3 main steps: 1) Changing people’s perception about electric cars by launching an ultra high-end sports car, 2) Launching high-end sedan to increase market presence. 3) And launching an economy electric car to target the masses.
Case Study 1: The Big Data Challenges CIS 500 April 27, 2014 Today’s technologies are well enhanced and can give car industries competitive edge versus those who are reluctant to changes. Volvo Car Corporation is one of the car industry’s most-recognized brands, with a long and proud history of world-leading innovations. At Volvo, passengers and drivers come first, and the company takes human-centered design seriously, always striving to develop some of the safest cars on the road. The company sells approximately 400,000 cars each year across the globe (Microsoft 2011). This paper describes the success that Volvo has with implementing data infrastructure and how it adds value to the company.
This is a recommendation for the company to purchase a new fleet of hybrid cars. * 2012 Lexus RX 450h FWD 4 Dr. Automatic, Gas/Electric V6 gets 32 city/28 hwy MPG. The price starts at $44,700. Shoppers in the market for this luxury midsize SUV prioritize by: * Comfort * Luxury * Fuel Economy The Lexus RX 450h has comfortable seats, quiet interior and high quality materials. Driver’s also praise its quiet, capable hybrid engine and smooth ride.
Tesla Company Culture Reinvented the manufacturing process giving top creative minds somewhere to express themselves VP of OEM drive the roadster during his interview-hands on approach to seeing potential of car Given extreme creative license Ambitious as opposed to other automotive companies only goal is profit, Tesla’s goals are profit, innovation and bettering the environment CEO pushes employees to the limit but rewards are worth it Employees on floor say it is similar to other auto companies, emphasis on output and efficiency but higher wages and benefits http://guardianlv.com/2014/07/what-is-it-like-to-work-at-tesla-motors/ Tesla employees receive free high-deductible health-insurance plans, preventive care, preventive prescriptions and birth control. When the company found that many of the engineers cycled to work, Tesla made showers available to them. And, in the near future, the Tesla Lifestyle will include an employee garden at work that will produce enough vegetables to feed employees at home. But, the best Tesla perk of all may be the opportunity all employees have to drive a Tesla Roadster and, sometimes, even take one home for the weekend. http://www.teslamotorsclub.com/showthread.php/8699-Tesla-Employee-Benefits-Corporate-Culture-Insight Repeated reports of long mandatory overtime http://www.indeed.com/cmp/Tesla-Motors/reviews Ricketts emphasized the unique nature of Tesla’s corporate structure saying, “To facilitate open communication and a democratic environment, Tesla’s headquarters has a very open floor plan without high cubicle walls, where teams work in close, collaborative proximity — just like at many tech startups.” Camille Ricketts, communications manager for Tesla Motors Organizational Structure http://creately.com/diagram/har3e11j2/Tesla Elon Musk salary is $1, 32% stake in Tesla, $18 billion