Crystal Choy Mktg 129 Spring 2015 Case Analysis #1 Autobytel.com Class Analysis The traditional car buying process is that customers will go into a dealership and then the car salesperson and the buyer would be negotiating face-to-face when it comes to purchasing a car. Autobytel took a different approach when it came to selling cars compared to the traditional buying process by offering a website where potential consumers would shop for the automobile online. What is different about this website is that consumers are able to access information about the cars and the prices compared to all the dealerships around the area. Autobytel.com used to be the top of the online referral business in the market. This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership.
Car Purchase Agreement This Car Purchase Agreement, dated January 22, 2014, is between Barbara Balram, (the “Seller”) and Tom Rogers, the (“Buyer”). Background This Agreement provides for the sale to the Buyer of the Seller’s red, 20XX Acura, (the “Car”). The Seller and the Buyer agree as follows: Article 1 -- Definitions 1.1 Definitions. The terms defined in the preamble and recital have their assigned meanings, and each of the following terms has the meaning assigned to it: “Agreement” means this Car Purchase Agreement, its Schedules, and Exhibits, each as amended time to time. “Closing” means the consummation of the transaction that this Agreement contemplates.
The principles of monozukuri along with kaizen, meaning a change for the better, have driven Toyota to become one of the leading automobile manufacturers in the industry. Toyota uses these philosophies to operate in its home country of Japan as well as North America, Europe, Asia, Latin America, Oceania, and Africa. Toyota has globalized intensely over the years and continues to create a global business opportunity which means that their corporate responsibility programs must keep up with and exceed the spread of business across the globe. In a recent address the company CEO, Akio Toyoda, made the assertion that he believed that Toyota “should be a company people choose” and that people should be happy to have chosen. Toyota’s global vision is “Rewarded with a smile by exceeding your expectations”.
Opportunity cost is the value of a resource for a given purpose and its value in its alternative. The opportunity cost of purchasing a new vehicle is the value of possibly taking a luxury vacation, home renovations, or a down payment on a home. Stella would need to decide what type of car she could afford to purchase and if she needs to make this purchase at this time. She would need to maximize her utility by being resourceful with her funds. Depending on the car she is looking at the she would need consider factors of her current vehicle: Does she still owe a balance on her current vehicle?
Business Economics Vol. 46, No. 3 r National Association for Business Economics Ford Motor Company’s Global Electriﬁcation Strategy ELLEN HUGHES-CROMWICKn Ford Motor Company has developed global platforms for its vehicles, including hybrid electric vehicles and forthcoming battery-electric and plug-in hybrids. Providing electriﬁcation technologies is a key element of Ford’s broader strategy of producing vehicles that have improved fuel economy and reduced greenhouse emissions. The breadth of this effort—across a range of vehicle types—is unique in the automotive industry.
Tom’s Used Mustangs Report Robert Davy GM533 Applied Managerial Statistics GM533 – Course Project February 16, 2011 Executive Summary I was hired to review the information collected by Tom of Tom’s Used Mustangs to determine what features if any affect the sales price of used Mustangs. The results of the tests will be used to more accurately create a competitive sales price for the cars on Tom’s lot, as well as provide assistance in developing a sales price for all future purchases and sales. After performing several statistical tests I have determined that there is evidence certain features do indeed affect the sales price. However, knowing that certain features have an effect on the sales price of the used Mustang, does not necessarily assist in determining what that sales price should be. The sections below will detail the
The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer’s conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150. This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 – “The New 2011 F-150”. The speaker is the artwork and the words on the advertisement.
Since mid-90s, the trend shifted towards greener vehicles and new research and innovative vehicles became the mantra of the industry. Many prototypes of electric powered vehicles were introduced and almost all manufactures introduced their own hybrid vehicles that run on gasoline as well as electric power. Currently the car market is evolving into a more consumer and environmental friendly with new advanced inbuilt facilities like GPRS, Use of Expert Systems, Fuzzy logic etc. The R&D involved has translated to greater sunk costs for all the companies and competition is intense between the companies to stand out in the crowded car market. Through the introduction of newer cars with newer technologies, companies are focusing on higher marginal revenue and lower marginal cost of production.
This kind of mandated telematics exists also in other countries such as Brazil and Russia and it is, next to customer demand, one of the key drivers of the connected car market. 6 Chapter 3: Connected Car Services From the user point of view, connected car services can be divided into five different categories. Traffic safety services offer assistance for the driver not only in case of an accident or breakdown, but also if the vehicle gets stolen or for parental control issues. The owner of the car, for example, can receive notifications if his car is driven above a certain speed or outside a pre-defined area. The infotainment category combines all kinds of data usage for pleasure and information reasons, such as music streaming and social media interaction.