Buyers of the Porsche 911 car series are known to be wealthy and are serious car enthusiasts who possess an in-depth knowledge and passion about sports cars. For the success of the 911 series, Porsche used a focused differentiated business strategy by targeting a niche market (as mentioned in the case), emphasizing on design, and consistently developing class-leading technologies.However, with the introduction of Cayenne and Panamera, Porsche has repositioned itself from focused differentiation to broad differentiation. This repositioning weakened its brand in the eyes of consumers, eroding the points of differentiation created by their brand and taking the customer’s attention away from the famous 911. Large companies usually shift to broad differentiation strategy when the competition gets tough. This strategic shift has the following risks and benefits.
Q1. What microenvironmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors? Customers: The first-generation Prius first focus on the early adopters, techies who were attracted by the car's advanced technology. This group of consumer not only bought the cars, but also exploited more utilities of the car unexpectedly.
In hand this attracts the older driver for the lust to feel young again. Even though the average American can’t afford one, the car brings a feeling of dominance and injects us with the need of adrenaline. In a few word what defines a sports car? Many people proclaim the ultimate sports car a two-door car, with a fire breathing exhaust. Others say a two door car with a fiery red paint job.
When my family and I first bought our family car I was very excited; I imagined it would bring us great joy. The purchase actually turned out to be one of the greatest buys of my life, the car proved to be extremely useful, almost as if it was a necessity. I do recall another purchase that I thought would bring me great joy but really did not; this was when we bought our home. Initially the happiness I imagined I would receive was great but in reality the purchase turned out to bring about a lot of pressure. All in all I realized buying the material you dream of does not necessarily guarantee happiness; sometimes the happiness you imagine turns out to merely be an illusion.
They want to know why they buy a Porsche rather then a Jaguar, a Ferrari, or a big Mercedes coupe. These are challenging questions to answer; even Porsche owners themselves don’t know exactly what motivates their buying. But given Porsche’s low volume and the increasingly fragmented auto market, it is imperative that management understands its customers and what gets their motors running. SOLUTION Need recognition: This can come from internal stimuli (basic needs such as hunger, thirst, protection) or external stimuli. The traditional Porsche buyer needs a car that reflects their self-image.
This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership. Some of the cost and benefits to consumers of the Autobytel system at the time of the case were that they were hassle free compared to going into the dealership, they were good for beginnings, they offer financing and loyalty programs. This is good for beginner buyers because they are able to look at car pictures for every make and model with the specifications and pricing information. After they figure out what car they are looking for, they receive more information about the car they selected. They are also able to customize their car with possible features the car model offers.
Stick shift cars are very popular in our society. Most of the guys that love cars prefer to drive a manual car. They are more difficult to drive and you need to be skilled to drive them. Why not to choose an automatic car that makes your driving experience more comfortable, especially while driving in heavy traffic. It is easier to drive an automatic car (it has no clutch or shifter).
TO: FROM: DATE: 2011 SUBJECT: Progressive Corporation’s marketing strategies The Progressive Corporation, known as Progressive Casualty Insurance Company, is one of the largest auto insurers in the United States. It primarily provides personal automobile insurance through internet, telephone, and independent insurance agencies. I, as one of Progressive’s policyholders, thought that it was worth researching how the marketing strategies of Progressive made me to choose its policy. I would like to focus on its marketing strategies, as they fascinate me. Progressive is perhaps the most visible company and it stands out in the competitive auto insurance industry.
Prices on driverless cars are high, however, there are people that already bought a self-driving car. After Level 5 AV appears, prices will get lower. The concept of a car that does not need a driver may seem futuristic to most people, but that concept has become one of Google’s most popular innovations aside from their universally-known search engine. The idea of a self-driving vehicle is very appealing to many people, but in reality “driverless is really driver-optional” (Bosker, 2013). It is reasonable to predict that in the future, there will no longer be a need for driver’s licenses.