JJB aims to offer its large selection of high quality coffee products and fresh baked goods products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists at all times during operating hours. I feel that as a developing business it is very important that you are well aware of the type of clientele you will be serving and adjust your services and or prices accordingly. For instance the fact that this business is designed to meet the demand of middle-to higher-income clientele it would not be beneficial or appropriate for the business to be located in an area where people with lower incomes reside. Amongst the many strengths JJB possesses the very first strength can be found in the financing. The owners have each used $55,000 of their personal savings, for a total of $110,000.
Most of the time they promote their products to businesses but in this case they promoted their products to individuals as customers could purchase a coke with their name on it and it would get sent to their house. Coke has a relatively stable market as they have bought innocent and are now in the healthy drink industry. McDonald’s is in a rapidly changing market as peoples tastes are changing and to suit their customers they would need to change up their meals and advertises more healthier foods such as salads. McDonald’s have bought Starbucks and they use the good beans for
Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
Direct marketing gives the company more control than wholesale or retail (Kotler & Keller, 2012). The life cycle of product is important as well. Longer life cycle gives the company more time to achieve pricing objectives. Finally, Starbucks sets its prices on a simple idea: high value at moderate cost. When people feel like they are getting a good deal for their money, they are more likely to pay a higher cost (Starbuck coffee,
Adding an e-business will also allow better interaction with suppliers on the global market as well. Overall, the e-business will provide a twenty four hour order and support site that runs with a low cost of overhead and reaches an unlimited market that only the internet can provide. Broadway Café Project Focus What Type of e-business would you deploy at The Broadway Café? In order to make the café more competitive, since business is steadily declining, the idea of implementing an e-business is a great idea. This would allow for non-perishable products such as coffee to be sold on a global market.
Starbucks aims to give good quality products to theirs customers and that with those products they could make their business known. With fair trade products and good quality beans from Ethiopia, India etc. they bring different kinds of flavors for their drinks. And for objective since they have started from a small coffee house in Seattle, Washington, USA they would open more shops in the USA and make their business
Starbucks Strategies: Starbuck focuses over product quality in order to maintain their good will, and to provide customers a valuable coffee. That may not only serve just like an ordinary coffee, instead it forces them to feel a better and unique taste too. They choose quality coffee beans from collective suppliers and after a process they produce a quality product. Starbucks has three reportable operating segments: International, United States (US), and Global Consumer Products Group (CPG). Its Seattle's Best Coffee operating segment is reported in other with its Digital Ventures business.
When there is a cooler temperature, the lemonade is in less demand therefore in order to cover me costs and make money, I would need to charge less. Variable Table Variable | Code | Measurement Scale | Weather | 100-85=A, 84-70=B, 69-55=C, 54-30=D | Scale = Degrees15 Degree Increments | Cost of Supplies | X=Cost of Goods for the day | Scale= $ | Marketing and Sales Strategy Marketing and sales is all based on my product quality. I perfected my recipe and after that, I provided a sales strategy of good lemonade at an affordable cost. My marketing strategy is word of mouth marketing from my customers to increase my Lemonade Stand popularity. Track Revenue, Cost, and Profit Tracking revenue per day is by taking the amount of sales and subtracting the cost of supplies each day.
The productivity is better to be by Peapod because you won't have the problem of over producing products and then loosing extra money; which would bring to a bad economic decision. The impact of Peapod's acquisition by food retailer Ahold was that it brought more and more costumers thanks to the fast delivery. Also it helps Ahold because they started making higher volumes do to that the purchases lower-prices; lowering distribution and transportation costs. Ahold markets and delivers to more than 235,000 customers each year thanks to the Peapod’s Internet grocers. The company manage transportation is not a bad investment.
Bargaining power : Customers have low bargaining power since they typically can't bargain for the price of their coffee. Customers also have more options due to the large variety of products offered by number of competitors Switching cost : Based upon the low switching cost, buyers are extremely powerful in this situation. There are several coffee shops/cafes in our area, all offering similar products to customers. Discount reusable thermos and/or mug : By giving a discount to those who bring in their reusable thermos and/or mug into the store (aim to be as eco-friendly as possible) Complimentary products and services: These range from merchandise sold at our cafe to different types of good that are offered • Mugs/thermos with our logo • Paper Cups • Coffee beans/Coffee grounds • Sugar • Cream Loyalty program : The café rewards customers based on their spending.This is aimed at attracting and maintaining customers at Broadway Cafe. Through this program we will develop a competitive advantage by implementing an IT solution specializing in customer relationship management as well as other databases and interfaces that ultimately increase efficiencies, while optimizing operations Loyalty programs reduce