Bus/210 Swot Analysis

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Sophia Robinson April 1, 2013 BUS/210 SWOT Analysis I chose to do my SWOT analysis on the business plan for Jolly’s Java and Bakery (JJB) located in Southwest Washington. After careful review of this business plan I feel that this particular plan was very well thought out with few weaknesses and threats to the sustenance of the business. The owners, Austin Patterson and David Fields both have broad experience in the industry; Patterson in sales, marketing, and management; Fields in finance and administration. I feel that this amount of experience is a great attribute whenever people are considering pursuing business endeavors. JJB aims to offer its large selection of high quality coffee products and fresh baked goods products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists at all times during operating hours. I feel that as a developing business it is very important that you are well aware of the type of clientele you will be serving and adjust your services and or prices accordingly. For instance the fact that this business is designed to meet the demand of middle-to higher-income clientele it would not be beneficial or appropriate for the business to be located in an area where people with lower incomes reside. Amongst the many strengths JJB possesses the very first strength can be found in the financing. The owners have each used $55,000 of their personal savings, for a total of $110,000. On top of that money, they have borrowed $100,000 from the Small Business Administration as a loan. This total of $210,000 is what will serve as the bulk of the financing that is required. This business is evenly owned and managed in a joint venture between, Austin Patterson and David Fields. Mr. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of

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