Organizational Culture of Starbucks Angela Browning BCOM/230 November 19, 2012 Jamie Barmach Organizational Culture of Starbucks The organizational culture of Starbucks begins with their mission statement. It continues with external communication via interaction with vendors, community involvement, and encouraging customer feedback on service and ideas for improvement. The Starbucks mission statement says that they are “passionate about ethically sourcing their coffee beans … and improving the lives of the people who grow them” (Starbucks Coffee Company, 2012, Our Starbucks Mission Statement, para. 1). They meet this mission by buying these environmentally friendly products.
It is a win-win relationship for both parties. 2. What are the risks and benefits to SBX in pursuing these environmental objectives with CI? Risks: • Climate Change, water scarcity and community issues Benefits: • Starbucks mission/goals is to help farmers who grow coffee by helping to sustain coffee farmers and strengthen their communities, in term ensures healthy supply of high-quality coffee for consumer. • Gained better control on global markets.
BUSI 520-D06, Group 2 Liberty University Starbucks Blonde Roast Coffee May 11, 2012 Introduction Provide a description of your product/service and a brief history of the firm that produces your product/service. Starbucks Corporation is a leader in the coffee industry with coffeehouses around the world. Since their inception in 1971, their goal has consistently remained to “share great coffee with our friends and help make the world a little better” (Our Heritage, n.d.). Starbucks is widely known for their retail stores; however, the company has plans of becoming a brand known for their consumer-products as well (Jargon, 2012). Starbucks offers a variety of coffee and coffee products in their retail stores and in grocery stores worldwide.
ABSTRACT Business Strategy and the customer value proposition for the world largest Coffee house. Thomas Hild CMA Accelerated Program – Strategic Management STARBUCKS May 2, 2013 The intention of this report is to review Starbucks Corporation’s the business strategy through the customer value proposition and risks to financial results and reporting. Starbucks operates in 61 countries as a roaster, marketer and retailer of coffee. The Company purchases and roasts coffees that it sells, along with handcrafted coffee, tea and other beverages and a variety of fresh food items, through Company-operated stores. It also sells a variety of coffee and tea products and licenses its trademarks through their Channel Development segmentation.
Starbucks was one of the first to create a product with such distinction and the product was sold both in the cafes as well as grocery chains. Another factor was the excellent customer service that they provided and finally, the atmosphere. People came to the café to buy coffee however; they were also drawn in by the atmosphere. Starbucks success rest on the facts that they: Started with a good business concept, thought big, thought outside of the box and partnered smart The most compelling thing about Starbucks value proposition was that Starbucks wanted to create an experience for customers that they could “weave into the fabric of their everyday lives”. This was important for top managers at Starbucks because instead of just having customers come in and out for a cup of coffee they can also think of Starbucks as a place to relax and meet with friends.
Team D obtained Starbucks annual report and SEC filings for the past two years and has compiled ratio data and analysis of current ratio, debt ratio, return on equity, and average days receivable. Corporation Ethics and Compliance Starbucks rely on the worldwide popularity of coffee to lure their customers into their stores and also offer a variety of small food and snack based items. Starbucks has also recently introduced itself in the supermarket with a ready to brew brand of Starbucks coffee. This worldwide corporation has 17,000 stores and is a growing business inside and outside of the U.S. The role of ethics and compliance within Starbucks financial environment is a big part of the company’s business model.
Together these elements encourage the coffee house’s goal of bringing people together through a serene and enjoyable atmosphere. Starbucks offers many conversation topics such as different flavors, a story on the front page of a newspaper, or what song is playing over the speakers. The coffee giant has recently added quotes from notable figures to the sides of their cups to spark discussions. The opinions and thoughts of widely known people is a strategy to keep the customer
At the start, was having created a successful brand strategy coupled with their rapid growth of new store openings in “high-traffic, high visibility settings”. As well, selling premium priced coffee in addition to whole beans. They were particularly skilled at choosing and catering to their target market of “primarily affluent, well-educated, white-collar patrons”. Their competitive differentiation came in creating an “experience” for their customers and specializing in ambience at their locations to encourage a place where the customers would want to stay and hang out. Schultz vision was to create a “third place” (other than home and work) for its patrons to want to be.
Over the years Starbucks has grown to understand the importance of working together and taking care of one’s investments. One way of ensuring that Starbucks always gets the best products (materials) is through ethical sourcing programs. Starbucks is committed to always buying and making available the best high quality, responsibly grown, and ethically traded coffee that will help create a better future for farmers. Examine the importance of demographics and physical infrastructure. Analyze the influence of
Starbucks is very big on giving back to the community and conservation. Part of the Starbucks mission statement is to: Contribute positively to our communities and our environment. Partners (employees) take that mission personally, putting in many hours of volunteer time for their local neighborhoods and non-profit groups. From AIDS walks to tutoring kids to serving meals for the homeless, Starbucks partners prove that they care; each Starbucks store chooses a charity to receive its leftover pastries and past-date coffee. Many stores donate coffee to charitable events each month.