Organizational Culture of Starbucks

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Organizational Culture of Starbucks Angela Browning BCOM/230 November 19, 2012 Jamie Barmach Organizational Culture of Starbucks The organizational culture of Starbucks begins with their mission statement. It continues with external communication via interaction with vendors, community involvement, and encouraging customer feedback on service and ideas for improvement. The Starbucks mission statement says that they are “passionate about ethically sourcing their coffee beans … and improving the lives of the people who grow them” (Starbucks Coffee Company, 2012, Our Starbucks Mission Statement, para. 1). They meet this mission by buying these environmentally friendly products. For example, 86% of coffee bean sourcing comes from farms protecting the ecosystem (Starbucks Coffee Company, 2012, Responsibly Grown Coffee, para. 9). This includes coffee beans grown under the canopy, even though the growth is slower; thus preserving the canopy and the life it supports. Peter Seligmann, Co-founder, Chairman, and CEO of Conservation International stated that Starbucks has “raised the bar for the entire industry” (Starbucks Coffee Company, 2012, Goals & Progress: Ethical Sourcing, para. 4). A second example would be that 98% of coffee bean suppliers are small farms. Of these, 100% of the small farm children attend school; thus, improving their lives (Starbucks Coffee Company, 2012, Goals & Progress: Ethical Sourcing, para. 5). This communicates by their actions that they are serious about their mission statement. Additionally, in the mission statement, Starbucks states that “we take our responsibility to be good neighbors seriously.” Starbucks gives back in various ways: 1) Create Job for USA – where they have teamed up with Opportunity Finance Network to provide small business loans, community center financing, and housing project financing in underserved

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