Starbucks Case Assessment

866 Words4 Pages
“STARBUCKS’ MISSION: SOCIAL RESPONSIBILITY AND BRAND STRENGTH”. The first Starbucks location opened in 1971 in Seattle Washington in the heart of Pike Place Market. It started as a single location specializing in high quality coffee, but today it doesn’t matter where you’re at on the map, you can walk into a Starbucks, or even a nearby grocery store to purchase your favorite Starbucks’ beverage, and your taste buds will tingle with delight! Starbucks continues to grow on a daily basis, “now operating nearly 17,000 stores in 55 countries (pg. 319).” Starbucks did recently face its own struggles from the recent recession, but I believe it is a company that is fearless, hungry, and innovative which is why it will continue to climb to the top. Starbucks is a business that has what it takes. “We are not in the coffee business serving people, but in the people business serving coffee (pg. 323).” That statement says it all! I have so many good things to say about this company, and it’s not because I’m a regular there. However, My Grandma, who is 76 years old, attends Starbucks on a daily basis. This is a woman who I can hardly get to go to church with me because she says the music is too loud. A woman who I can hardly get to go out to eat with me because there is a smoking section OUTSIDE, and she claims that the traveling smoke is too much to bear. My point is, Starbucks must have the atmosphere perfected! She spends roughly eight to ten hours a week there, and I swear that is what keeps her youthful and alive. I also have numerous friends ranging from the ages 19-35 and they too are Starbucks junkies. Starbucks has what it takes to be a stunning business all around. Not only do they prevail in customer service and seem to have the atmosphere perfected to the tee, they continue to create new ideas to bring in revenue. They have adopted many new products, “in

More about Starbucks Case Assessment

Open Document