Customer value proposition is leveraged around serving the coffee experience into everyday lives. Quality Coffee, great service and atmosphere combine for a completing value proposition. Working directly with growers to purchase green coffee beans, overseeing the custom-roasting process, and controlled distribution ensure a quality product. While extensive training confirms excellent customer service, clean and well-maintained worldwide stores that reflect the personalities of each community, thus building a high degree of customer loyalty. (Starbukcs Corporation, 2012) In 2010 Starbucks declared a dividend for the first time and key
Team D obtained Starbucks annual report and SEC filings for the past two years and has compiled ratio data and analysis of current ratio, debt ratio, return on equity, and average days receivable. Corporation Ethics and Compliance Starbucks rely on the worldwide popularity of coffee to lure their customers into their stores and also offer a variety of small food and snack based items. Starbucks has also recently introduced itself in the supermarket with a ready to brew brand of Starbucks coffee. This worldwide corporation has 17,000 stores and is a growing business inside and outside of the U.S. The role of ethics and compliance within Starbucks financial environment is a big part of the company’s business model.
Starbucks offers a s imilar fres h ingredien t environment and values its employees highly. Though much larger than Chipotle, Starbucks realized s ignificant growth over the las t few years and has s ucces s fully expanded
BUSI 520-D06, Group 2 Liberty University Starbucks Blonde Roast Coffee May 11, 2012 Introduction Provide a description of your product/service and a brief history of the firm that produces your product/service. Starbucks Corporation is a leader in the coffee industry with coffeehouses around the world. Since their inception in 1971, their goal has consistently remained to “share great coffee with our friends and help make the world a little better” (Our Heritage, n.d.). Starbucks is widely known for their retail stores; however, the company has plans of becoming a brand known for their consumer-products as well (Jargon, 2012). Starbucks offers a variety of coffee and coffee products in their retail stores and in grocery stores worldwide.
Peter Seligmann, Co-founder, Chairman, and CEO of Conservation International stated that Starbucks has “raised the bar for the entire industry” (Starbucks Coffee Company, 2012, Goals & Progress: Ethical Sourcing, para. 4). A second example would be that 98% of coffee bean suppliers are small farms. Of these, 100% of the small farm children attend school; thus, improving their lives (Starbucks Coffee Company, 2012, Goals & Progress: Ethical Sourcing, para. 5).
Serving thousands of coffee shops and home consumers across the U.S., Coffee Bean Direct is among the fastest growing coffee companies on the web. Approach When Marketing Associate Floyd Wallace heard the buzz about Google Checkout, he was intrigued for several reasons. Checkout promised reduced credit card transaction fees, Google promotions, the Checkout icon on every Google AdWords™ ad, and easier transactions for customers. Since the beginning, AdWords has been a big component of Coffee Bean Direct’s advertising and marketing strategy; Checkout seemed like a natural complement. “We are always excited to offer convenient choices for our customers,” explains Wallace.
The café have first mover advantage to be first in business but Starbucks are technologically advanced and have wholesale coffee business in the market. For example on Starbucks’s website (2012) it states, “in addition to sales through our
Organizational Behavior Structure, Culture, Goals and Objectives of Starbucks Corporation Starbucks is considered as the number specialty coffee retailer in the world, having more than16, 000 coffee shops in more than 35 countries. All of the outlets are offering coffee drinks as well as food items, together with the roasted beans, coffee accessories and teas (Hovers 2008). Starbucks is a corporation or a legal entity that is created through the laws of its state of incorporation. The law treats a corporation as a legal person that has its standing to sue and be sued, distinct from its stockholders; therefore, it gives the shareholder the legal independence from being personally responsible for the debts of the corporation (Cornell University Law School n.d.). Furthermore, Starbucks is well-known for its service and connection to their customers, and it can be seen due to the culture of the human resource management of the company.
A. B+ Howard Schultz had a vision of transforming Starbucks stores into an espresso bar, with a barista serving each customer with a performance of “great theater.” Mr. Schultz was passionate about his vision and was very persistent with the transformation of Starbucks. His strategic vision was for Starbucks to serve fresh brewed coffee, Espresso, Cappuccino, selling freshly ground or ungrounded dark roasted coffee beans, in numerous Starbucks café in the U.S and Canada. Schultz other strategic vision was to earn a profit every year, to become a national company with values, establish guiding principles that employees could be proud of, and to create a branding with the name Starbucks as the most respected brand name in the coffee industry. The objective for Mr. Schultz and Starbucks was to open one hundred twenty five stores in five years- fifteen stores in the first year, twenty the second, twenty five the third, thirty the fourth and thirty five the fifth year. Also, another important objective was to
Starbucks Ethics and Social Responsibility Starbucks was founded in 1971. The first store was opened in Seattle, Washington at Pike Place Market. They continue to grow and are opening new stores one right after the other. One of the things Starbucks prides in is the awards it has received for ethics and social responsibilities. Starbucks is very big on giving back to the community and conservation.