Mckensey & Company Case Study

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McKinsey & Company: Manage knowledge and learning McKinsey & Company is a privately held global consulting firm founded in 1926 by University Professor, James (“Mac”) McKinsey. McKinsey recruited experienced executives and trained them in the integrated approach he called his General Survey outline. In 1932, Mac recruited Marvin Bower, to head the newly opened New York office. Bower was convinced that he needed to upgrade the firm’s image to a firm dedicated to the mission of serving its clients superbly well. The unique source of competitive advantage developed by James O. McKinsey and later Marvin Bower was that their main focus was to focus on the needs of their clients, while bringing experience, intelligence, trained professionals, and a balance of ethics in running their companies. This was evident in the mission statement of the firm, which stated: “To help our clients make positive, lasting and substantial improvements in their performance and to build a great firm that is able to attract, develop, excite, and retain exceptional people”. McKinsey was not the only global consulting firm they had strong competition particularly from The Boston Consulting Group (BCG) along with others. McKinsey was rapidly growing and trying to stay with its One Firm policy that required all consultants to be recruited and advanced on a firm-wide basis, clients to be treated as McKinsey and Company responsibilities, and profits to be shared from a firm pool, not an office pool (Bartlett & Beamish, pp. 461). The main focus of the company was to gain more than just money, but motivated, experienced consultants that brought with them the stature that enabled clients to trust the company as management advisors. This allowed McKinsey & Company to gain a competitive advantage that expanded the company not only domestically, but ultimately to over 60 countries. Bower led

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