: Joe Salatino, President of Great Northern American Case Study

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Assignment 2: Joe Salatino, President of Great Northern American Case Study Amanda Radaker Dr. Weaver BUS 520: Leadership and Organization Joe Salatino who is the president of Great Northern America, measures the company’s success on the amount of money he pays his employees. He uses motivational devices to increase his employees’ motivation to sell. When Joe is searching for a new telemarketer he often looks for individuals with high self-motivation, an upbeat personality, and excellent communication skills. He also looks for people that have a high recognition of their own skills, strengths, and limitations. All these things are characteristics of an individual with high self-efficacy. Self-efficacy paired with the ability to form perceptions and attributions are the main factors that can cause an employee to be successful in the telemarketer position. It is essential for people to understand the importance of how people form perceptions and attributions. It is even more important when your job requires you to use these perceptions and attributions to make sales and reach set goals, such as the company run by Joe Salatino. In this environment it is imperative that the employees are able to adapt and comprehend what is going on in their clients’ lives in order to increase their sales. These along with other commission based employees need to have the knowledge of how to relate to their customers in order to create business relationships, communication channels, and repeat business. It could very well be that knowledge of their customers that is the difference between reaching or exceeding a goal or not making that goal at all. Joe’s employees deal with people over the phone for hours a day. The way they interact with the customers determine whether or not they will make their goals and receive their full commission. In order to know what the

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