By explaining the nutritional values of organic foods and offering samples of exotic products, the consumer benefits from learning the value of organics and the newfound willingness to try foods that were previously unknown to them. By building the value and confidence of the shopping experience for the customer base, Kudler’s builds loyalty and commitment from their
All this is would create picture in a potential consumers mind that Lina’s is the place to be. Great food, Great Company, Great Atmosphere. 8) To incorporate social responsibility into his business Frederic could work with local designers to create eco friendly tables and chairs using organic materials. -Purchase fresh ingredients from local producers, that way he could save on costs of transportation and importing fees and taxes while supporting the local farms. -Donate a percentage of his sales to a local charity that benefits the community.
The focus is on the nutritional quality of the food offered. Government intervention would be beneficial in ensuring that the schools are providing well balanced foods while offering good education for the students that they take home and share with their families on how to eat better. Quality foods can lead to a healthy mind and body, healthy minds and bodies can lead to a better education. The three major features of my audience are, first, they are a mass of people that can lead to change in decisions; second, the current view on this topic, and the third is awareness. The question that is, do we need a change?
By participating in community activities, Lowes Foods is able to give back to the communities that they serve. Lowes Foods mission statement in which they base their business on is; Lowes Foods are “good for you”. This is evident in the quality and freshness of the products they offer. The store is stocked with grocery, produce, deli, bakery, meat, seafood and floral. While the actual brands and products offered vary from store to store, Lowes Foods is committed to high quality no matter which location is
For this campaign Start buck will donate a portion of proceeds to local food banks to ensure that others can eat. This choice will make the consumers feel better about their decision to order the drink both for themselves and also to help do well for others not in the country but in their local area. Another area that will be used to promote the Frappuskini will be a wellness campaign that will promote the benefits of healthy living. Parts of this will include free trial passes to a local health club Along with links to a web
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
This helps the organization produce a product or service that is worth while for the customer and would be of value to both the customer as well as the producer. Kudler’s Foods has to Incorporate a large amount of information from their market research in order to achieve success. The have to take into account their customer base of future and existing customers that they hope to serve and their competition. Marketing research will help Kathy identify these areas and outline a strategy to achieve their goals. When the five steps of marketing research are applied a business can decrease the chance of failure and take the steps to creating a successful business.
Our society’s obesity problem has some personal responsibility. There are other ways people can obtain healthier foods; cooking your own meals is an excellent alternative. Some think that fast food is inexpensive in which catches the public’s eye. In fact, cooking meals at home is a lot cheaper; consumers can grow their own food. Another factor of obesity can also be linked to parental responsibility.
With the trends of healthy eating becoming more prominent in the marketplace, Chipotle has an advantage with their ability to provide the consumer with fresher products than their competition. Another strength of Chipotle is that they have a tendency to promote personnel from within the company. This allows the company to maintain their high standards by retaining employees who are knowledgeable about the product and expectations of the company and their customers. Ells stated that “we can teach people how to run a Chipotle…but you can’t teach someone how to be polite and hospitable and high-energy and smart and ambitious and curious and happy and respectful and honest and presentable and conscientious and motivated and infectiously enthusiastic” (Huffingtonpost.com). This prompted Monty Moran, co-CEO, to develop the “restaurateur program” which gives employees the ability to advance quickly through the ranks of the company.