Organizations use the five- step marketing research approach to recommend to the organization what is needed, what will sell what the consumer wants, and knowing competitive intelligence. Marketing research gives the organization the best opportunity to develop breakthrough opportunities, and gives the organization a competitive advantage. Kudler Fine Foods is an organization considering expanding. In this paper, the subject to define is the importance of marketing research in the development of Kudler Fine Foods marketing strategy and
The marketing strategy will present consumers with a line of fine quality imported or domestic foods or products. The marketing strategy will also include the introduction of a loyalty program in which will reward consumers with perks and savings for their continued support. In order to create such a program that will become popular with consumers, data will need to be collected and analyzed. This is where the marketing department will be spending a lot of time on. The expansion of the company will require additional market research in interested regions.
On top is ranch, sweet chili, or creamy garlic dressing it depends on what dressing you will choose. Managing quality is really crucial for businesses and the marketing mix as well. Quality products help to maintain customer’s satisfaction and loyalty and reduce the risk and cost of replacing
S.W.O.T Analysis This analysis of Sandwich Blitz, Inc. is being done to analyze the Strengths, Weaknesses, Opportunities and Threats in order to aid in the decision pursue a large-scale expansion of their brand. This analysis is being presented to Dalman Smith, President and Chief Executive Officer and Lei Lee, Vice President and Chief Financial Officer. To help understand Sandwich Blitzes strengths, we looked into internal processes like the products being sold, location strategy and senior leadership’s commitment to quality and customer service. Sandwich Blitz specializes in organically grown food ingredients and health conscious beverages. With the growing conscience on healthy eating this is a positive strength for the operation in this area.
Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Yes the Whole Foods strategy has worked well for the company. They have good products and show good employees who also have shares in the company. They do not have much competition only on smaller scales or small areas in existing regular food markets. The company is still expanding even in this poor market and acquiring new stores and companies.
They also want to maintain a certain atmosphere for their customers while they shop so they have that great experience and want to come back, for instance natural displays and educational demonstrations. Developing expertise and resource strengths – Whole Foods ensures that team members were knowledgeable and enthusiastic about the products and they educated the customer as often as they could. Staff members are empowered to do whatever it takes to meet or exceed customer expectations. Whole Foods believes that keeping their employees happy will in turn lead to happy customers. To keep their passion for the company offers their employees flexible schedules, benefits and profit sharing, just to name a few.
According to Pearce and Robinson (2011) by thoroughly developing and exploiting its expertise in a narrowly defined competitive arena, the company achieves superiority over competitors that try to master a greater number of product and market combinations. As stated in their Declaration of Interdependence: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We continually experiment and innovate in order to raise our retail standards”(Whole Foods Market, 2012). Through identified niche markets, WFM can leverage some of their customary strong points by recognizing innovated uses for current goods using market penetration.
Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company (Kerin, Hartley, Berkowitz, & Rudelius, 2006). In order to encourage new customer to purchase this new product, several factors needs to be measured: an appropriate target market and customer, establishment of product identity and advertising theme, and successfully develop a promotional communication. These factors will be utilized in developing the marketing communication plan for the Quick Oriental frozen meals line. Describe your target customer Consumers worldwide are becoming more and more health conscious. This is why there is an increasing demand for healthier products.
Career Development Plan Summary Suzanne Alexander University of Phoenix September 13, 2009 Career Plan “An organization is only as good as its employees.” This quote can be taken not only from research articles, but from any great leader that realizes their employees are an integral part of a company’s strategy. The process of hiring and retaining valuable employees depends on how well management follows the necessary steps to implement the career development of the employees of Kudler Fine Foods. After the restructuring of the company, I have chosen five new positions and will present a plan that will benefit the employees, as well as the organization. The first position will be a regional manager that
I feel the fundamental rule to establish and advance in a self-owned/motivated business is to have passion, desire, belief, and knowledge of the business. The outcome of Kathy’s business is her natural vision, creativity, and unique innovation of gourmet fine food and products, which she wanted to serve people, as well provide all the gourmet food needs at one-stop shop rather than having the customers to trip at several stores for culinary needs. This shows her moral responsibility to serve people under one roof. Her approach is close with my thinking of guiding by desire in accord with standards of right and