1. What are the chief elements of the strategy that Whole Foods Market is pursuing? The chief elements of the strategy that Whole Foods is pursuing include: Creating a differentiation-based advantage - Whole Foods attempts to distinguish themselves from the competition by focusing on selling high quality natural and organic products. They also promote sustainable agriculture and organic production. They also want to maintain a certain atmosphere for their customers while they shop so they have that great experience and want to come back, for instance natural displays and educational demonstrations.
Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? Yes the Whole Foods strategy has worked well for the company. They have good products and show good employees who also have shares in the company. They do not have much competition only on smaller scales or small areas in existing regular food markets. The company is still expanding even in this poor market and acquiring new stores and companies.
Does one rival have a somewhat weaker strategy than the other two? • No, Costco, Sam’s, and BJ’s Wholesale do not have the highly similar strategies. All of there are different in many ways, Costco prefer to offer their customers items in bulk and reasonable prices. By doing that Costco believe they could generate more customers because they are providing more products at a discounted price so the customers would feel like they are getting more for their money. BJ’s strategy focuses on providing their shoppers more groceries and packaged goods in small portions.
The company was trying to succeed better by “Being better than the guys across the street”. They wanted to get new potential customers from the “normal” restaurants. Panera competes through differentiation. They feel so pride about themselves by offering healthy, fresh foods. Every other branch has to make sure that they offer Panera´s standard to their customers by showing protocols of their products.
It also enables current workers to learn to be self sufficient and to think like managers. By developing talent within the current organization you are showing your employees that you value their service and believe they are the best fit for the job. Because most employees will already have an understanding of what the culture of the company is supposed to be it will be easier to develop the sought after KSA’s. Hire Yourself or Outsource This is a tricky question, but in my opinion it makes sense to keep the recruiting and selection process entirely in-house because of the unique requirements for employees in this organization. Because this company’s goal is to maintain a strong culture across all stores it makes sense to continue to hire yourself so that you can be looking for the unique traits and KSA’s that will best integrate with the company and uphold the unique culture.
Tesco’s overall goal could be summarised as a desire to be as successful in the non-food market as they are in the food market, and this is achieved by creating such good value for customers that their repeat business and loyalty is guaranteed. Tesco use a combination of cost leadership and differentiation to breed this loyalty amongst their customers. There is always price rivalry between the leading supermarket chains with each trying to offer the lowest prices on the most popular goods in order to win business. However it would appear that Tesco are able to retain business even though their prices on many other products remain relatively high, and this is because they reward their customers through their clubcard promotion. Customers earn points for £’s spent and these points can be redeemed against food, fuel and even days out; and this is what sets Tesco apart from the other stores.
By starting off small, I have faith in this business that our profit will maximize as our name is exposed enabling us to open more locations. Mission Statement Appleberries Pastries & Bake are locally owned and operated innovative bakeries with strong community involvement, committed to providing our customers with consistent high-quality bakery products and responsive customer service. Our team is passionate about our high standards and our commitment to act customer first and exceed customer expectations, resulting in increasing customer loyalty. We believe that it is important to treat each person, whether customer, team member, or vendor, with honesty, courtesy, and
S.W.O.T Analysis This analysis of Sandwich Blitz, Inc. is being done to analyze the Strengths, Weaknesses, Opportunities and Threats in order to aid in the decision pursue a large-scale expansion of their brand. This analysis is being presented to Dalman Smith, President and Chief Executive Officer and Lei Lee, Vice President and Chief Financial Officer. To help understand Sandwich Blitzes strengths, we looked into internal processes like the products being sold, location strategy and senior leadership’s commitment to quality and customer service. Sandwich Blitz specializes in organically grown food ingredients and health conscious beverages. With the growing conscience on healthy eating this is a positive strength for the operation in this area.
For this reason supermarkets have to try and provide select products based on demographic information. For example in high end affluent markets Wegmans provides services that will not be found in their more urban demographic locations, such as; ready to eat gourmet meals, sushi, and premium coffee shops. The quality of the customer service that customers receive in the store also plays an important role. Customers will feel more comfortable shopping in a supermarket that provides consistent and quality customer service. Many customer service experts will argue that customers do not mind paying more for goods if they know they will always receive excellent customer service.
I feel the fundamental rule to establish and advance in a self-owned/motivated business is to have passion, desire, belief, and knowledge of the business. The outcome of Kathy’s business is her natural vision, creativity, and unique innovation of gourmet fine food and products, which she wanted to serve people, as well provide all the gourmet food needs at one-stop shop rather than having the customers to trip at several stores for culinary needs. This shows her moral responsibility to serve people under one roof. Her approach is close with my thinking of guiding by desire in accord with standards of right and