Mcdonald’s Corporation: Managing a Sustainable Sup

695 Words3 Pages
McDonald’s Corporation: Managing a Sustainable Supply Chain Serving billions of hamburgers has put a shine on these arches. McDonald's is the world's #1 fast-food company by sales, with more than 32,500 restaurants serving burgers and fries in 117 countries. (There are more than 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Actually, McDonald’s does not produce any of the food served to customers but they get it from their specific suppliers. They have a large number of direct suppliers – companies that deliver final products– an even larger number of indirect suppliers – companies and farms that grow or process the ingredients that are delivered to their direct suppliers.

Mc Donald’s works closely with their direct suppliers trying to constantly improve the practices that impact employees, communities, the environment, their own suppliers and customers. 

Suppliers are expected to share and apply Mc Donald’s vision of sustainable supply to their own suppliers. That means that the company don’t have direct control over those issues, but because their size and recognized brand they can be a positive influence by raising questions, bringing people to the table and encouraging improvement. In 2006, Mc Donald’s was accused by Greenpeace to be at be at the base of Amazon deforestation. The soya traders were encouraging farmers to cut down the rainforest to plant massive soya monocultures. The ONG demonstrated that the same soya was after used to feed animals like chickens and pigs, later used for Mc Donald’s hamburgers. Thanks to the public pressure the golden arches put in place a campaign to halt de deforestation in the Amazon. This even raised some questions about the supply chain of McDonald’s. Muchetto, the CEO, wanted to move beyond the sustainable soya initiative and

More about Mcdonald’s Corporation: Managing a Sustainable Sup

Open Document