Whole Foods Mission Statement Analysis

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BMGT 364 Business Management and Organization Theory October 19, 2014 Part 1: There are many similarities and differences between Whole Foods and Trader Joe’s mission statements. Although the mission statements are worded completely different from each other it is obvious that they are each trying to say the same thing in some manner. Whole Foods mission statement says “We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.” While Trader Joe’s mission states “Is to give to give our customers the best food and beverage values that they can find anywhere and to…show more content…
Whole Foods had a company’s ideal P-O-L-C framework. The planning, organizing, leading, and controlling within Whole Foods allows for the company to succeed in more than one. Trader Joe’s on the other hand was of a poorer quality. Trader Joe’ lacked a true vision there’s no cohesion within the planning, organizing, leading, and controlling framework; at least not within their mission…show more content…
Whole Foods knows that quality is their biggest responsibility to their customers, they realize that in order to ensure product quality they must be able to trace the quality all the way back to their sources; providing suppliers with product profiles and testing the suppliers’ ability to meet their quality goals. Whole Foods encourages decisions to be made at regional levels due to the fact that they understand the needs of local shoppers better than the other levels within the business. Trader Joe’s although doesn’t mention quality as a core value it still means something to the corporation. Trader Joe’s has their own approach to ensuring their customers product quality, 80% of products that Trader Joe’s offers are private label which is five times more than the typical grocery stores have to offer their customers this allows Trader Joe’s can focus on developing customer loyalty to their own brand. Whole Foods mission statement needs any improvement this is because the current mission statement is structured in a way that allows for their mission statement to be clear and concise. Trader Joe’s on the other hand a recommendation to the leadership team for the improvement of their current mission statement lacks vision and values that are effective when

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