As it continued to expand, it was vital that the company was running smoothly and they were advertising it properly. Because the company was structured, it meant that the employees knew what was expected of them and the work was divided between them. When the business was in its early stages, the employees would have had to report back to the owners telling them about customer needs and preferences then the owners would have acted upon it after doing their own research. At the time there wouldn't have been specific managers. The expansion and success is apparent, Tesco have thousands of employees who are working for them; they even have a team of employees to simply market the company.
Other Important Audiences At Dick’s Sporting Goods the customer is what the company revolves around. Their positive reputation in customer service is one of the main reasons they are the number one sporting goods store in the country. Dick’s has been able to keep its strong customer base through their great customer service and wide range of products they offer. Customers aren’t the only public important to Dick’s Sporting Goods though; employees, communities, and stockholders are also among the top publics important to the corporation. Without great employees, communities, and stockholders Dick’s wouldn’t be as successful as it is today and wouldn’t have the strong customer base the company revolves around.
Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations. Kudler’s business innovation strategy aligns with its technology initiative, and allows it to better execute it business, manage and better control its risks as well as increase its sales and profitability. Most companies today understand that repeatable business process is one of the key
Currently, Kudler Fine Foods is growing, and they have developed a good niche in the specialized gourmet grocery industry. Another strength of the company is the vision and mission statement is being implemented successfully, and they follow the differentiated strategy closely. The company also offers a wide selection of the finest products from all over the world. A weakness for Kudler Fine Foods is that they have not been in the industry for a long period, and no continuity because of the short period of time in the industry, so this is why the company needs to continue to scan the industry for best practices. Kudler Fine Foods also have various opportunities.
Organizing is the foundation for thriving businesses. For any potential successful business, competition provides employers with the necessary tools to become a better business to better serve its customers. The members pay top dollar to be apart of our business. So, our costumer service is what determines the perseverance of our business. Therefore, a big part of business is accepting all people who are willing to pay for our services.
Notifying potential customers through advertising and promotional sales provides current sales of products and increases the future success rate for the company. Marketing not only attracts potential customers into the business, but it also is the building blocks for creating a good reputation. Starbucks successfully has created good relationships and a strong reputation with their customers because of their marketing strategies. Their marketing strategies have also allowed them to remain at the top of their competition in the coffee industry and gave them the opportunity to continue to create new products for their
During the past few months I have visited K-Mart many times to make purchases as the location is very close to my employer. I find the store to be clean and neat; however the store is very large and sometimes can be confusing in where to find things. Products seem to be spread out and rather than keeping seasonal products up front where the customer can get to them easily the customer has to walk all the way to the back of the store to get to them. I am sure that the reason for this is to make the customers walk past the jewelry counter, electronics, toys and cosmetics in hopes they will purchase additional items. Many of the sales associates are friendly, however they seem to be hard to find.
Team one discusses that wal-mart follows all rules and regulations regarding ethics, gender, and diversity. Wal-mart, opposed to some of its smaller competition, may be one of the most diverse companies in the business world today. This allows for less discrimination and equal opportunities. Wal-mart started from the ground up like every other successful business in America. Team one proves
M&S Business Purpose M&S have a main purpose of making profit by providing services and offer great quality groceries, clothes, and food, to consumers etc. They strive for success and are always making improvements on each aspect of the business to satisfy their customers. Customers recognise enhancements so surely the more progress M&S make as a company, the happier the customers are and in turn more profit is made as happy customers tend to come again so all of M&S’s objectives reflect their purpose. Ownership of M&S M&S is a public limited company