Dick's Sporting Goods Company Audiences

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Other Important Audiences At Dick’s Sporting Goods the customer is what the company revolves around. Their positive reputation in customer service is one of the main reasons they are the number one sporting goods store in the country. Dick’s has been able to keep its strong customer base through their great customer service and wide range of products they offer. Customers aren’t the only public important to Dick’s Sporting Goods though; employees, communities, and stockholders are also among the top publics important to the corporation. Without great employees, communities, and stockholders Dick’s wouldn’t be as successful as it is today and wouldn’t have the strong customer base the company revolves around. Employees are one of the most important publics for Dick’s Sporting Goods. Dick’s refers to their employees as being part of their “team”. From the employees in shipping to the store manager, Dick’s wouldn’t be the same without them. The employees Dick’s has are in charge of the great customer service that Dick’s is known for. Diversity is an important aspect in the employee base, and communication among all employees in the corporation is also important to the company. Dick’s makes sure that all of their employees are friendly and well trained to address all their customers’ needs. The company has a link from their main website specifically dedicated to employees and careers at their stores. The site can be found out at http://www.dickssportinggoods.jobs/aboutourteam/adayinthelife.asp, and is dedicated to helping employees and future employees with their careers. Useful employee information can be found on the site. Dick’s Sporting Goods definitely has a good relationship with their employees. Testimonials can be found on the employee website that describes employees’ relationship with the company. Don, who is a store manager, states “Dick’s
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