The customer may have bought it straight from the business or the producer of the product per through the retailer or the wholesaler. This specific way of purchasing is called channels. It is sensible to use more than one route of channels, this is so that the customers is able to make choice of which way they wish to purchase the product * Manufacture- produces goods and sells them. They also have a big factory where they turn raw material into finished goods. * Retailers- There may be owned by the manufactured or independent of the manufactured.
Describe the type of business, purpose and ownership of two contrasting businesses. Type of business 2 2 1 1 The two different companies I will be looking at are Tesco and The British Heart Foundation. Tesco is an organisation which produces profit by selling goods to the general public, they usually sell food but now they are gradually bringing in other products, for example home décor and clothing. Tesco has different brands within the brand itself, for example they have Tesco’s Finest, Best of British, Cocopia etc; these different brands are what makes Tesco different. They sell products of their own brand and other brands within their store, selling their own brands help create more profit from them as they keep it within the business.
The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price. This will not just be benefitting Tesco it will be benefitting the school, which you are giving the token, too whether that’s new computers, new sports equipment. These are two good ways to be able to offer customer the best value for money and another marketing objective in working directly with suppliers to make long-term business relationships based on strict quality and price
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Also shareholders tend to sell their shares once they have made their profits. Tesco sells everything under one roof. This is beneficial for Tesco and the customer as it is time consuming and efficient. If Tesco provide everything under one roof customers could purchase all their goods at once and therefore would save a lot of time and hassle, as a
If Boots did not meets these customer’s needs the business can suffer. They are very important as they increase sales that help the business to make profit and become better. Customers want aims and objectives are focused on satisfying their needs as customers, Boots have many objectives related to customer satisfaction which customers seek to have an impact on. The employees are the workers like managers, cashiers, sales assistants, pharmacists, optical assistants; these people want to have a good pay, be taken care of by the business, have convenient hours,
MANAGEMENT REPORT – II TESCO PLC. By ILIYAS . MOHAMMAD (5217588) Executive Summary: The main objective of Tesco is to create value for its customers and attain lifetime loyalty from them on which depends its success. If people like what they shop, they will come back to make purchase because of good will. With the two core values of Tosco: None tries hard for customers and treat them as we want them to treat (2005).Tesco is beautifully driven by its quality service and standard products.
External customers – Are most common in sales where a company sells a product to a customer. Three types of customers Loyal Customers- These types of customers are less in numbers but promote more sales and profit as compared to other customers as these are the ones which are completely satisfied. These customers revisit the organization over times hence it is crucial to interact and keep in touch with them on a regular basis and invest much time and effort with them. Loyal customers want individual attention and that demands polite and respectful responses from supplier. Discount Customers- Discount customers are also frequent visitors but they are only a part of business when offered with discounts on regular products and brands or they buy only low cost products.
The term ‘business’ is used to cover organisations as diverse as multinational companies and small local businesses, as well as organisations in the voluntary sector. Businesses have a wide range of purposes. Some supply goods and services, others manufacture goods. Some want to make profits to satisfy their shareholders, others do not. Businesses contribute to the national wellbeing and the unit considers the purposes of these different businesses.
The company has developed a strategic plan which enables the company to relocate the store shelves of Best Buy based on the behavior of the market. Best Buy has created niche segmentation to each store making the profit of the company grow bigger because of diverse target markets in each location. The company has also developed a reward zone program which allows the customers to earn points and receive gift certificate for future purchase (Pride, 2008). Resources and capabilities that allow the firm to complete important tasks are one of the strengths of the company. Best Buy is able to effectively manage the flow of its inventory that helps them complete the important task of having the right merchandise on its shelves for customers to buy.