The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
Fast food restaurants often give false perceptions of their foods. In recent years, people have actually launched lawsuits to fast food restaurants because they are vulnerable. Zinczenko’s article as a whole shows how fast food has affected our society. Some of his main points are influential, but as a whole I disagree on some things because fast food is not the main cause of obesity. I agree with Zinczenko on his critical viewpoint on how he looks at the fast food industry.
Chick-Fil-A vs. McDonalds It is well known, that McDonalds is the number one restaurant in the entire world due to the number of stores and gross income. In terms of this argument, Chick-Fil-A cannot compete with Mickey D’s but a lot of people will argue that it is the better restaurant of the two for certain reasons. As of myself, I pick McDonald’s over Chick-Fil-A because I go to McDonalds more than I go to Chick-Fil-A and I believe it is better overall. Both franchises have their pros and cons, so I will compare them to inform you on the differences of the two and why McDonalds is the better choice. The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices.
CHIKTo have a successful fastfood joint in the market, there are several requirements that have to be met by the customers. Particular requirements are-Keeping the environment clean, children safe and happy in the playground, offering high quality coffee; Wi-Fi hotspots, and most importantly providing quality service are the keys to having a successful fast food joint. Mcdonalds and Chick-Fil-A are among the most known and popular fast food joints. Currently, people are becoming more cautious when it comes down to their diet in food meaning that the image of only selling unhealthy choices will be a severe barrel for a company to attract new customers. Between Mcdonalds and Chick-Fil-A , some may wonder , “Which is the better choice?”.
* Meets the desire of Paul Livoria * Additional revenue source ( appendix 4) * Increasing franchising trend, 70% of restaurants in Dawkins are franchises * Takes advantage of population growth and high family disposal income in Dawkins * A strong motive for franchise managers to make their restaurants as profitable as possible * An opportunity to improve menu base on local demand, shared innovative ideas and success stories among franchisees that can help strengthened growth Cons * Risk of losing sandwich quality as managers might not comply to standard procedures or invest in people or maintenance * Additional cost of finding and monitoring company managers * In case of failure to comply to franchise agreement, terminating the contract can be costly and difficult * Increasing strict quality heath control in Dawkins and risk of losing franchises that do not adhere to these quality
Pollan strongly tries to convey his comparison of (primarily) Americans obsession with “comfort food, such as McDonalds to that of a cocaine abuser, or some other narcotic. Sure they know it’s bad for them, inside and out, but they continue to still engage, regardless of how they look in the mirror or their self-esteem. Perhaps they justify it by saving money with fast-food, so they can buy bigger
Going through a drive-through is much more effective than sitting down at a restaurant or preparing meals at home. For the average working class family living life on the go, it can save a lot of time and money. Also, the industry itself creates and perpetuates millions of jobs for the economy (often with low wages and poor benefits). The most common reason people continue to eat fast food, despite their knowledge of the negative effects, is the simple fact that it tastes good. The addictive and yet fattening qualities associated with fast food leave people constantly craving one more bite.
In fact, the menu should have it all lower case, that’s the impressions that it left me with. Nothing on menu is surprising or exciting. They provide some interesting twists, but if you like your meals to be more special, this is not the place for you. My dinner was downright tasty- a grilled chicken topped with spinach and goat cheese. My girlfriend’s pork fontina was tasty too.
The Importance of Marketing Research Paper MKT/441 January 28, 2012 Cyndie Shadow * Introduction Marketing research is a key element of the business planning process and when intelligently used is key to business achievement. The function provides a competitive edge to organizations that are able to accumulate, analyze, and use the information versus those that don't. The more an organization’s marketing team understands about their target audiences and the ways in which they wish to receive and respond to information, the better they become at putting together successful marketing programs to reach that audience. This paper will define marketing research as well as discuss the different types of research McDonald’s Restaurants uses to understand its customer base and tailor products, marketing programs, and communication to the needs of specific groups. Define Market Research Marketing research is the planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this
It doesn't seem like a great thing to happen, does it? Students also dislike having a small range of food to choose from. Some people, such as myself, leave the cafeteria extremely upset. There just wasn't any food that I like all of the time. At