For example, the type of industry the business is operating in or the risks involved into entering new markets. These strategies can be linked to The Ansoff Matrix also known as the Ansoff product and market growth matrix is a marketing planning tool which usually aids a business in determining its product and market growth. This is usually determined by focusing on whether the products are new or existing and whether the market is new or
There is difficulty in determining forecast turning points that are, from increasing to decreasing sales. Opportunities and suggestions The opportunities that Kudler has in terms of technology include improved loyalty and profitability of customers, which results from various marketing strategies. Another opportunity for Kudler involves customer purchase behavior patterns. These patterns are recognized through the current system and would help Kudler refine its processes and offerings to best satisfy its valued customers. It is vital for Kudler to continue reviewing and improving its information system to ensure its appropriateness to the changing characteristics and needs of its customers.
Participatory planning includes the people who will be affected by plans and who will be asked to implement them. Equitability and transparency are properties that will increase the customers trust in the process of retail. The way employees and managers interact within the process will determine the outcome of the process. Successful communication can increase the mutual understanding of values and objectives among customers and form a basis for relations and future purchases. The more comfortable a customer feels with the company that they are purchasing from, the more often they will go back to that company and purchase more merchandise.
When deciding to outsource, there are risks such as quality issues, security issues and personnel issues. There are also various benefits to outsourcing such as the ability for the staff to focus on core related business functions. The vendors normally have access to better technology that would otherwise only be available with a large investment by the organization. Costs associated with an outsourcing agreement are primary, secondary and incremental. The implications of outsourcing for the business can be to strengthen the business structure or can lead to a weakness.
He wanted a brand supported by process, a path that would be able to consume the markets now to be able to have enough capitol for another market to relieve them of its pressure. The relationships built between suppliers and distributors would be able to help them with business practices in the future resulting in significant savings and service levels. This is achieved by maintaining communication with both Technical innovation and imagination from both parties, to develop the best possible system to satisfy both needs. The company used
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception. The problems that face Company Q today are not unlike those that face many companies throughout the country. The difference is that company Q has the opportunity to repair the public perception, learn from the error of their ways, and develop new strategies to increase their profit margin, establish community relations, and achieve a good public
The customers displayed the overall cost of merchandise is a bit high. They do appreciate the loyalty and bonus programs, but achieving these loyalties and bonuses should not cost so much. Kundlers foods could experience an increase in customer satisfaction if they slightly reduced the cost of their products and services. Market research is a very important part of an organization's strategy to implement expansion and variation. Part of this research must include the competitor’s strategies.
Exploitability-PEIPC can explore their products with good strategic plans and decisions. They can build more stores domestically and manufacture their products internationally given the resources available, yes PEIPC is exploitable. With above-mentioned PEIPC can generate a competitive advantage over it s