Week One Discussion Questions How is marketing management both an art and a science? What global marketing challenges and opportunities do businesses face today? Marketing has become recognized as a basic motivating force in most organizations. Marketing management focuses on the process of marketing decisions for organizations. Companies practicing the marketing concept strive to satisfy customers' needs while achieving the organization's objectives at the same time.
Explain why change happens in a business environment. You should include at least three reasons in your answer. Economy is a big factor in change in a business, some reasons for this are as follows: • Competitors behaviour, performance and trends. • Tax and Interest rates • International competitors' behaviour, economy, economic trends, tax, interest rates, exchange rates and trade issues • Product changes Section 2 – Understand the purpose of supporting change in a business environment 1. Identify the main reasons for reviewing working methods, products and / or services in a business environment.
According to (Perreault, Cannon, & McCarthy, 2009), the reason for performance analysis is to advance operations. The salesperson, region, or other elements showing inadequate performance can be singled out for comprehensive analysis and corrective action (Perreault, Cannon, & McCarthy, 2009). Or exceptional performances can be analyzed to see if the successes can be explained and made the general rule (Perreault, Cannon, & McCarthy, 2009). To evaluate the effectiveness or a marketing plan, the company needs to do research on past revenue numbers, and the progress from prior years in assorted markets, the size of the targeted market in regards to future customers, and particularly prior state-of-the-art products that were previously presented to the marketplace. ghytt Performance objectives, also known as quantifiable elements are: profit margin, market share, promotional effectiveness, and market penetration.
An alternative definition of leadership could be the ability to influence and direct people in order to meet the goals of a group. Corporate Objectives are specific, realistic and measurable goals which an organisation plans to achieve within a given period of time, these will be different for different organisations for example a high street store will aim to increase its market share while a football club will aim to achieve success in the form of winning trophies. Often leaders make a significant difference to a business by adapting to changing conditions in the external environment. This could include making bold decisions such as to invest during a recession when the economy is weak. This was exactly what Richard Branson did when he founded Virgin Group in 1970 and has continued to do when expanding his business empire.
Huge business unquestionably had impact in this development of the economy, yet there are still other additionally political and social impacts to consider. This permitted the biggest and most effective of the organizations in America to undertake the leading role in the economy to their fullest potential and grow. Likewise through huge business, overseas businesses and markets prospered, therefore this accumulating a considerable measure of capital into the business sector. Huge organizations obliged mass-promoting and extensive manufacturing; this would add to the expanding interest of general society, and now likewise foreign interest, which expanded deals and profits of organizations, less demanding and a lot more rapid. Innovative developments permitted the utilisation of mass manufacture, for instance, the formation of the mechanical production system or the "Conveyor Belt" by Henry Ford for the Model T Ford auto.
It’ll allow the company to understanding existing customers. Market research determines the essential tools which adapts a business strategy for the best results. When a business like M&S conducts primary market research, they gather one of either two types of information; exploratory or specific. Exploratory research is an
Effect of Systems on Business By Phil Newmark CIS/207 Mar 02, 2015 Bob Juszynski Effect of Systems on Business With the growth of the consumer market place and the demand for faster delivery of products and services it is the roll of Information Systems to streamline everyday transactions both for the consumer and for the organizations they do business with. Properly identifying those IS systems and learning how they can be used to improve productivity can be best analyzed by looking at current technology, determining the improvements they have made and looking ahead to what the future holds for companies using these systems. By understanding our past technologies we can improve them to better serve the goals of an organization and the people who interact with it. Office Automation Systems Creating documents, communication and other tasks you would see done in an office environment everyday have been simplified and incorporated into systems we now use every day. Word processing and spreadsheets replace typewriters and accounting ledgers and information storage allows workers and managers instant access to critical information about sales, client or employees.
Sandwhich Blitz, Inc has thought about expanding their company on a large scale. There are a lot pros and cons that can come with this. Strengths, Weakness, Opportunities and Threats will all surface at some point. Deciding if this expansion is worth it can be determined by some of the SWOT analysis. The biggest strength I can see for this expansion would be financial growth.
Additional investment were made in four key areas; Advertising, Research and Development, Administrative Salaries, and Executive Compensation. The decision to invest in these areas, proved to be very profitable for the Competition, the percentage increase in Advertising and in R&D resulted in an equal percentage increase in gross profit. Increasing compensation for employees was a strong move for the company, decisions such as these motivate worker to perform more efficiently and productively. It is apparent by the 33.3 % increase in net sales a total of $1,495,000.00 that employees were more productive, and as a result more units were sold. Due to the increase in units sold, various other expensive natural increased, such as sales commissions, distribution network support, and transportation expenses.
I believe with new hardware and the CRM solution fully employed increase in business, increase in revenue, better reporting and data access will help the business significantly. There are always risks and threats to any project. Some of these risks can prevent the project from success by delays, which costs and time increases, and lowering of quality to delays. Risks in this scenario could be the hardware replacement process may take too long and cause the implementation of the CRM solution to be quick and