MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Marketing Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior. The drive of market research is to collect data on consumers and prospective consumers. The collected statistics support business decision making, which therefore diminishes the risks involved in making these conclusions. This type of research would also benefit the consumer by lowering the cost on items bought most, while giving them personalized incentives to return. As a result, legal matters concerning privacy of the consumer has risen and established far more attention.
sMIS 458 – Strategic Management Week 7 – Business-Level Strategies Management Information Systems Department 2 Roots of Competitive Advantage: Business-Level Strategies 3 A Successful Business Strategy is.. • To create a successful business model, strategic managers must ▫ Formulate business-level strategies that will allow a company to attract customers away from its competitors Optimization of competitive positioning ▫ Implement those business-level strategies, which also involves the use of functional-level strategies to increase responsiveness to customers, efficiency, innovation, and quality. 4 Business-Level Strategy & Competitive Positioning • Business-level strategy is the plan of action that strategic
MKT 571 Week 4 Quiz Latest UOP Assignment 1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity? • Strategic marketing system • Vertical marketing system • Horizontal marketing system • Conventional marketing system 2. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? • Market-penetration pricing • Sensitive pricing • Target pricing • Market skimming To download the complete answer check MKT 571 Entire Course 3.
Benchmarking is “discovering how others do something better than your own firm so that you can leapfrog the competition” (Kerin, Hartley, Berkowitz, Rudelius, 2006). Using the frequent purchase program, Kudler can collect new data from its customers. Through the use of market surveys, similar to the 2006/2007 market survey, Kudler will be able to determine what its customer catering needs are, if there is a demand for it, the types of pricing the customer would find acceptable and ways in which to promote it, in addition to adding to its marketing mix (also known as market orientation). As with market surveys, Kudler can conduct research on the types of food available on the market and determine what new products are popular with consumers through its food marketing trends studies. Pricing Kudler wishes to offer competitive pricing relative to other caterers.
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
International Trade Simulation Darlene Traci Kepner XECO/212 June 17, 2012 Jim Vernon International Trade Simulation I am advising International trade recommendations for the President of Rodamia. The advantages of international trade and investments imports will create a wider variety of products which will give them a choice in price and quality. Domestic producers can expand and sell their products to other countries creating jobs, capital, and new investments, increasing the economy. When trading you have to look at the opportunity of cost production this is what defines the comparative advantage in which a country can produce a particular good or service at a lower marginal price, compared to another country; basically a choice
Assignment 2 BTEC National Diploma in Business | Unit title | Unit 9 : Exploring Creative Product Promotion | Assignment title | No.2 Select a business organisation and describe and explain the role of promotion within its marketing mix | Assessor | | Internal Verifier | | Date Set | | Due date | | Scenario There are many different types of customers and organizations. In this assignment you are asked to investigate and recommend improvements for promoting organizations in different sectors and with different target customers. Grading Criteria | P2 explain the role of promotion within the marketing mix for a selected product/serviceM1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectivesD1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation | Learning outcomes and content On completion of this unit a learner should: 2 Understand the role of promotion within the marketing mix Task 1 (P2) a) For one of the organizations selected in Task 1, describe in full all elements of the marketing mix Apple- the company have always been producing high end products. The higher end product are usually better and more desirable to the consumers also they are usually more expensive which means a larger profit for Apple. The price although large isn’t a massive problem to people as they understand that the top of the range products will always be expensive.
Together the two have the ability to stabilize the economy. Select a product or service with which you are familiar and outline a strategy for accessing global markets. A service for accessing global markets is the manufacturing jobs. American needs to include a policy to attract and maintain manufacturing jobs by investing in research and job training as well as strengthen the enforcement of trade regulations. By investing in research and job training helps to prevent nations like China from cheapen the currency and undercutting America exports.
-The place- Access to target market, channel structure, channel management, retailer image, logistics. -The price- costs, profitability, value for money, competitiveness, incentives. Once the 4Ps have been looked at when creating a product the way the company then promotes that product will vary between at-least 6 ingredients. The promotional mix – is how a business attempts to communicate with various target audiences and is key element in the overall marketing mix. It consists of main elements which are; Advertising- advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor’ advertising is the method used by a wide variety of organisations to -communicate a message to a selected audience - persuade people to buy a product or service - highlight specific features or qualities inherent within the product or service .