TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
Project 2 Methods of Sale Private Treaty Auction Tender Auction Many people go for Auction because roughly 90% of agents will recommend it if you don’t have another preference. Agents prefer Auctions because this is the easiest and fastest method for them to make a sale and get their commission. Many sellers also choose Auction because they hope they can get a much higher price than the property is really worth. This is rarely the case. The truth is that properties that do well at Auction would have sold well with any method of sale (provided you have a skilled agent representing you) because they are usually very good properties.
This paper will describe how a company conducts a SWOTT analysis. The internal and external analysis of Scents & Things in relation to the organizations forces and trends such as; Economic, Technological, Strategy, Legal/Regulatory, Innovation, Structure, Resources, and Culture. This paper will also classify one primary strength, weakness, opportunity, threat and trend if possible for each of the factors. Following the end of this paper, a SWOTT Analysis Table will sum up the findings of the forces and factors relative to Scents & Things. SWOTT Analysis For Scents & Things to perform a SWOTT Analysis, the company has to answer the following questions about the company’s strengths; the advantages, resources, strengths in the market, and what does the organization do better than the competition.
This lowers risk and increases the value of the business over the long-term. … "Geographically Diverse Business" has a significant impact, so an analyst should put more weight into it. * iPhone exclusivity Having exclusive access to Apple's iPhone allows AT&T to obtain millions of new customers. These customers became familiar with AT&T's products and services. AT&T can use these exclusive licenses to keep those customers even after they lose this exclusive access.
Balanced Scorecard Organizations and upper-management often use a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis model to concentrate on the company’s competitive advantages, their possibilities, evaluate how to improve susceptibilities, and avoid coercion. Organizations depend on SWOTT analysis to remain successful in their industries. For a business to be successful and sustain their performance, the entity is obligated by their external environment to generate strategic objectives and constantly evaluate its vision and mission. Organizations must reflect on their mission and vision frequently to assess each for validity, consistency, and making sure the objectives are components useful to the desired vision. Businesses require a tool to measure the execution of objectives.
Defining Marketing Roger Burnham MKT 421 June 3, 2013 Robin Reis Defining Marketing Marketing’s role in business begins when an individual or company develops a product or service that satisfies the needs of others. One will discuss his or her definition of marketing, and the business definition of marketing. The success of marketing as determine by these definitions, and three companies that apply these methods successfully. Definition of Marketing One’s definition of marketing is promoting the products or services of the company that will enable the company to become profitable. William Perreault “defines marketing as the performance of activities that seek to accomplish and organization’s objectives by anticipating customer
sMIS 458 – Strategic Management Week 7 – Business-Level Strategies Management Information Systems Department 2 Roots of Competitive Advantage: Business-Level Strategies 3 A Successful Business Strategy is.. • To create a successful business model, strategic managers must ▫ Formulate business-level strategies that will allow a company to attract customers away from its competitors Optimization of competitive positioning ▫ Implement those business-level strategies, which also involves the use of functional-level strategies to increase responsiveness to customers, efficiency, innovation, and quality. 4 Business-Level Strategy & Competitive Positioning • Business-level strategy is the plan of action that strategic
(“JetBlue put Huge on the map and increased its credibility as a partner for larger business issues”, p.6, para 3). On the other hand, in most cases there is nothing proprietary about this industry, unless you have a technology patent; leaving it with no incumbent advantages. Also, there’s very low capital requirement for getting into or exiting the industry, anyone who knows the job can start a digital marketing firm. The industry is growing rapidly and there’s a huge potential for profit which implies a high threat for new entrants. Threat of Substitutes: Management consulting firms are one of the threats for substitution.
More often, such successful startups end up being bought up and consolidated. Barriers to entry: The enterprise software business has a high barrier for entry due to the following - High capital requirements High sunk costs limit competition Strong brand names are important Industry requires economies of scale Advanced technologies are required Patents limit new competition Customers are loyal to existing brands All of these work favorably for Oracle. Power of suppliers: In general, the software industry does not have many external supplier requirements. If any, the requirements are commodities. Inputs have little impact on costs High competition among suppliers This plays favorably for Oracle.
T-Mobile will continue to be successful because of work with Apple over seas III. Future Industry a. Apple’s iPhone success i. Lack of competition will continue success of iPhone despite high prices b. iPhone will remain successful despite recession c. Positive Impact i. AT&T/Cingular release