Leadership in Action

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Texas A&M University-Commerce College of Science & Engineering Department of Engineering & Technology TMGT 512 01E-Leadership in Engineering & Technology Assignment #1 Gowrava, Abhilash CWID: 50137794 10th February, 2015 Submitted to: Dr. Jerry D. Parish, CSTM Professor of Technology Management in partial fulfillment of the course requirements in TMGT 512 01E Spring, 2015 1: What are the key elements of JetBlue and Azul’s culture? David Neeleman, is the founder of JetBlue Airlines, a Brazillian-American, born on October 16, 1959. He is a cofounder of Morris Airlines, which is later sold to Southwest Airlines. He launched the JetBlue Airways in 2000, and currently acting as CEO of the new Brazillian domestic airline Azul, founded in 2008. Key elements of JetBlue: Strategic Leadership: Jetblue Airways is devoted to bringing humanity back to air travel. It kept its customers delighted all the time by introducing special offers and packages in airfares and aminities. JetBlue’s founder Neeleman’s no layoffs strategy during tough times has astonished the business world. He implemented the expansion plans that targeted routes that other airlines dropped. Effective teamwork under good leadership of Neeleman, provoked the team to put new ideas into business, and make quick decisions and implementations. David Neeleman’s programs, such as generous profit sharing, excellent benefits, open communication, and extensive training all get the right employees in the company and retain them. Customer Focused: JetBlue’s success emphasizes teamwork where top management interacts with employees and other team members constantly. As well, JetBlue’s management believed that constant interaction with their customers not only keeps them updated with the customer satisfaction levels but also allows them to get feedback and improve their
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